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Advertising, the media and globalisation : a world in motion

Autor John Sinclair
Vydavatel: Abingdon, Oxon ; New York : Routledge, 2012.
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.  Přečíst více...
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Detaily

Žánr/forma: Electronic books
Doplňující formát: Print version:
Sinclair, John, 1944-
Advertising, the media and globalisation.
Abingdon, Oxon ; New York : Routledge, 2012
(DLC) 2011041862
(OCoLC)731925345
Typ materiálu: Document, Internetový zdroj
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: John Sinclair
ISBN: 9780203143643 0203143647 9781136500985 1136500987
OCLC číslo: 801405489
Popis: 1 online resource (160 pages) : illustrations
Obsahy: Advertising as an object of study --
Global trends in the advertising industry --
Advertising and the media in motion --
Current trends in advertising, media and society --
Advertising, globalisation and world regions.
Odpovědnost: John Sinclair.
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This text offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region  Přečíst více...

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'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves Přečíst více...

 
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