přejít na obsah
Advertising, the media and globalisation : a world in motion Náhled dokumentu
ZavřítNáhled dokumentu
Probíhá kontrola...

Advertising, the media and globalisation : a world in motion

Autor John Sinclair
Vydavatel: Abingdon, Oxon ; New York : Routledge, 2012.
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.  Přečíst více...
Hodnocení:

(ještě nehodnoceno) 0 zobrazit recenze - Buďte první.

Předmětová hesla:
Více podobných

 

Najít online exemplář

Odkazy na tento dokument

Vyhledat exemplář v knihovně

&AllPage.SpinnerRetrieving; Vyhledávání knihoven, které vlastní tento dokument...

Detaily

Žánr/forma: Electronic books
Doplňující formát: Print version:
Sinclair, John, 1944-
Advertising, the media and globalisation.
Abingdon, Oxon ; New York : Routledge, 2012
(DLC) 2011041862
(OCoLC)731925345
Typ materiálu: Document, Internetový zdroj
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: John Sinclair
ISBN: 9780203143643 0203143647 9781136500985 1136500987
OCLC číslo: 801405489
Popis: 1 online resource (160 p.) : ill.
Obsahy: Advertising as an object of study --
Global trends in the advertising industry --
Advertising and the media in motion --
Current trends in advertising, media and society --
Advertising, globalisation and world regions.
Odpovědnost: John Sinclair.
Více informací:

Anotace:

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved,

Recenze

Recenze redakce

Souhrn od vydavatele

'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves Přečíst více...

 
Recenze vložené uživatelem
Nahrávání recenzí GoodReads...
Přebírání recenzí DOGO books...

Štítky

Buďte první.

Podobné dokumenty

Související předmětová hesla:(4)

Seznamy uživatele s tímto dokumentem (1)

Potvrdit tento požadavek

Tento dokument jste si již vyžádali. Prosím vyberte Ok pokud chcete přesto v žádance pokračovat.

Propojená data


<http://www.worldcat.org/oclc/801405489>
library:oclcnum"801405489"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/801405489>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2012"
schema:description"This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved,"
schema:description"Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions."
schema:exampleOfWork<http://worldcat.org/entity/work/id/1120948668>
schema:genre"Electronic books."
schema:inLanguage"en"
schema:name"Advertising, the media and globalisation a world in motion"
schema:publisher
schema:url
schema:url<http://public.eblib.com/EBLPublic/PublicView.do?ptiID=981903>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=460419>
schema:url<http://site.ebrary.com/id/10569293>
schema:workExample
schema:workExample

Content-negotiable representations

Zavřít okno

Prosím přihlaste se do WorldCat 

Nemáte účet? Můžete si jednoduše vytvořit bezplatný účet.