passa ai contenuti
Advertising, the media and globalisation : a world in motion Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Advertising, the media and globalisation : a world in motion

Autore: John Sinclair
Editore: Abingdon, Oxon ; New York : Routledge, 2012.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.  Per saperne di più…
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Collegamenti a questo documento

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Sinclair, John, 1944-
Advertising, the media and globalisation.
Abingdon, Oxon ; New York : Routledge, 2012
(DLC) 2011041862
(OCoLC)731925345
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: John Sinclair
ISBN: 9780203143643 0203143647 9781136500985 1136500987
Numero OCLC: 801405489
Descrizione: 1 online resource (160 pages) : illustrations
Contenuti: Advertising as an object of study --
Global trends in the advertising industry --
Advertising and the media in motion --
Current trends in advertising, media and society --
Advertising, globalisation and world regions.
Responsabilità: John Sinclair.
Maggiori informazioni:

Abstract:

This text offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.

Documenti simili

Soggetti correlati:(4)

Liste di utenti con questo documento (1)

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


Primary Entity

<http://www.worldcat.org/oclc/801405489> # Advertising, the media and globalisation a world in motion
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "801405489" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1120948668#Place/abingdon_oxon> ; # Abingdon, Oxon
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://dewey.info/class/659.1/e23/> ;
    schema:about <http://id.worldcat.org/fast/943547> ; # Globalization--Social aspects
    schema:about <http://id.worldcat.org/fast/1011219> ; # Mass media
    schema:about <http://id.worldcat.org/fast/797762> ; # Advertising--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/1120948668#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
    schema:about <http://id.loc.gov/authorities/subjects/sh2008115204> ; # Globalization--Social aspects
    schema:about <http://id.loc.gov/authorities/subjects/sh85001172> ; # Advertising--Social aspects
    schema:bookFormat schema:EBook ;
    schema:creator <http://viaf.org/viaf/41898695> ; # John Sinclair
    schema:datePublished "2012" ;
    schema:description "This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved."@en ;
    schema:description "Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1120948668> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/731925345> ;
    schema:name "Advertising, the media and globalisation a world in motion"@en ;
    schema:productID "801405489" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/801405489#PublicationEvent/abingdon_oxon_new_york_routledge_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1120948668#Agent/routledge> ; # Routledge
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=981903> ;
    schema:url <http://www.tandfebooks.com/isbn/9780203143643> ;
    schema:url <http://alltitles.ebrary.com/Doc?id=10719780> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=460419> ;
    schema:url <http://site.ebrary.com/id/10569293> ;
    schema:workExample <http://worldcat.org/isbn/9780203143643> ;
    schema:workExample <http://worldcat.org/isbn/9781136500985> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/801405489> ;
    .


Related Entities

<http://alltitles.ebrary.com/Doc?id=10719780>
    rdfs:comment "An electronic book accessible through the World Wide Web; click to view" ;
    .

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/1120948668#Place/abingdon_oxon> # Abingdon, Oxon
    a schema:Place ;
    schema:name "Abingdon, Oxon" ;
    .

<http://experiment.worldcat.org/entity/work/data/1120948668#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008115204> # Globalization--Social aspects
    a schema:Intangible ;
    schema:name "Globalization--Social aspects"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001172> # Advertising--Social aspects
    a schema:Intangible ;
    schema:name "Advertising--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/1011219> # Mass media
    a schema:Intangible ;
    schema:name "Mass media"@en ;
    .

<http://id.worldcat.org/fast/797762> # Advertising--Social aspects
    a schema:Intangible ;
    schema:name "Advertising--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/943547> # Globalization--Social aspects
    a schema:Intangible ;
    schema:name "Globalization--Social aspects"@en ;
    .

<http://viaf.org/viaf/41898695> # John Sinclair
    a schema:Person ;
    schema:birthDate "1944" ;
    schema:familyName "Sinclair" ;
    schema:givenName "John" ;
    schema:name "John Sinclair" ;
    .

<http://worldcat.org/isbn/9780203143643>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "0203143647" ;
    schema:isbn "9780203143643" ;
    .

<http://worldcat.org/isbn/9781136500985>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "1136500987" ;
    schema:isbn "9781136500985" ;
    .

<http://www.tandfebooks.com/isbn/9780203143643>
    rdfs:comment "Click here to view" ;
    .

<http://www.worldcat.org/oclc/731925345>
    a schema:CreativeWork ;
    rdfs:label "Advertising, the media and globalisation." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/801405489> ; # Advertising, the media and globalisation a world in motion
    .


Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.