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Advertising, the media and globalisation : a world in motion

저자: John Sinclair
출판사: Abingdon, Oxon ; New York : Routledge, 2012.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.  더 읽기…
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상세정보

장르/형태: Electronic books
추가적인 물리적 형식: Print version:
Sinclair, John, 1944-
Advertising, the media and globalisation.
Abingdon, Oxon ; New York : Routledge, 2012
(DLC) 2011041862
(OCoLC)731925345
자료 유형: 문서, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: John Sinclair
ISBN: 9780203143643 0203143647 9781136500985 1136500987
OCLC 번호: 801405489
설명: 1 online resource (160 pages) : illustrations
내용: Advertising as an object of study --
Global trends in the advertising industry --
Advertising and the media in motion --
Current trends in advertising, media and society --
Advertising, globalisation and world regions.
책임: John Sinclair.
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초록:

This book provides a thorough account of contemporary trends in advertising and media industries. It examinesathe role of advertisingain the globalisation of consumer culture, taking an empirical,  더 읽기…

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'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves 더 읽기…

 
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