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Advertising, the media and globalisation : a world in motion

著者: John Sinclair
出版商: Abingdon, Oxon ; New York : Routledge, 2012.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.  再读一些...
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类型/形式: Electronic books
附加的形体格式: Print version:
Sinclair, John, 1944-
Advertising, the media and globalisation.
Abingdon, Oxon ; New York : Routledge, 2012
(DLC) 2011041862
(OCoLC)731925345
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: John Sinclair
ISBN: 9780203143643 0203143647 9781136500985 1136500987
OCLC号码: 801405489
描述: 1 online resource (160 p.) : ill.
内容: Advertising as an object of study --
Global trends in the advertising industry --
Advertising and the media in motion --
Current trends in advertising, media and society --
Advertising, globalisation and world regions.
责任: John Sinclair.
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摘要:

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved,

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'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves 再读一些...

 
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