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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Michael Schudson |
| ISBN: | 0465000797 : 9780465000791 |
| OCLC Number: | 16510801 |
| Description: | xxiv, 288 p. ; 21 cm. |
| Contents: | The advertiser's perspective -- What advertising agencies know -- The consumer's information environment -- An anthropology of goods -- Historical roots of consumer culture -- The emergence of new consumer patterns : a case study of the cigarette -- Advertising as cpitalist realism -- An evaluation of advertising. |
| Responsibility: | Michael Schudson. |
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