详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Michael Schudson |
| ISBN: | 0465000797 : 9780465000791 |
| OCLC号码: | 16510801 |
| 描述: | xxiv, 288 p. ; 21 cm. |
| 内容: | The advertiser's perspective -- What advertising agencies know -- The consumer's information environment -- An anthropology of goods -- Historical roots of consumer culture -- The emergence of new consumer patterns : a case study of the cigarette -- Advertising as cpitalist realism -- An evaluation of advertising. |
| 责任: | Michael Schudson. |
标签
添加标签 目的是为 "Advertising, the uneasy persuasion : its dubious impact on American society".
争取是第一个!

