skip to content
Advertising theory Preview this item
ClosePreview this item
Checking...

Advertising theory

Author: Shelly Rodgers; Esther Thorson
Publisher: New York : Routledge, 2012.
Series: Routledge communication series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Shelly Rodgers; Esther Thorson
ISBN: 9780415886611 0415886619 9780415886628 0415886627 9780203149546 0203149548
OCLC Number: 671700631
Description: xxix, 614 pages : illustrations ; 24 cm.
Contents: Perspectives on advertising and advertising theory --
What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers --
Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R.L. Duff, and Xiaoli Nan --
Agency practitioners: theories about advertising / by Gergely Nyilasy and Leonard N. Reid --
Psychological processes in response to advertisements --
The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt --
The role of emotion in processing advertising / by Larry Percy --
Theories of emotion and affect in marketing communications / by Jon D. Morris --
Embodied motivated cognition: a theoretical framework for studying dynamic mental processes underlying advertising exposure / by Paul Bolls, Kevin Wise, and Samuel Bradley --
Involvement / by Eric Haley --
Specific audiences --
A theory of advertising to children / by Russell Laczniak and Les Carlson --
Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki and Barbara Mueller --
How advertising works within a cultural context : theories and frameworks informing the process / by Carrie La Ferle and Wei-Na Lee --
The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham --
Different types of advertising messages --
Creativity and ad theory / by Sheila L. Sasser and Scott Koslow --
Creativity and risk theories of advertising by Douglas C. West, University of London --
A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips --
Narrative advertisements and narrative processing / by ChingChing Chang --
Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps --
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan --
Theory building for online health product advertising / by Jisu Huh and Wonsun Shin --
Political advertising / by Marjolein Moorman and Peter Neijens --
Media and media devices --
Media analysis and decision-making / by Hugh M. Cannon --
Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till --
Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou --
Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki --
In-game advertising and advergames : a review of the past decade's research / by Seounmi Youn and Mira Lee --
Social media and advertising theory / by Harshavardhan Gangadharbatla --
Organizations --
Toward a social ecology of advertising / by Christine Wright-Isak --
Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes --
I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau --
Contexts of advertising --
Ethics and advertising theory / by Minette E. Drumwright --
Theory and law / by Jef Richards --
Four theories of how imc works / by Sandra Moriarty and Don Schultz --
Theories about health and advertising / by Joyce M. Wolburg --
The future of advertising theories --
Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston --
Toward theories of advertising : where do we go from here? / by Marla B. Royne --
Advancing advertising theories and scholarship / by Hairong Li --
Adventures in misplaced theories / by Herbert Jack Rotfeld --
Imc, advertising research, and the advertising discipline / by Patricia B. Rose.
Series Title: Routledge communication series.
Responsibility: edited by Shelly Rodgers and Esther Thorson.
More information:

Reviews

Editorial reviews

Publisher Synopsis

"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/671700631>
library:oclcnum"671700631"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/671700631>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:contributor
schema:datePublished"2012"
schema:description"Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R.L. Duff, and Xiaoli Nan -- Agency practitioners: theories about advertising / by Gergely Nyilasy and Leonard N. Reid -- Psychological processes in response to advertisements -- The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt -- The role of emotion in processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by Jon D. Morris -- Embodied motivated cognition: a theoretical framework for studying dynamic mental processes underlying advertising exposure / by Paul Bolls, Kevin Wise, and Samuel Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising to children / by Russell Laczniak and Les Carlson -- Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki and Barbara Mueller -- How advertising works within a cultural context : theories and frameworks informing the process / by Carrie La Ferle and Wei-Na Lee -- The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham -- Different types of advertising messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories of advertising by Douglas C. West, University of London -- A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips -- Narrative advertisements and narrative processing / by ChingChing Chang -- Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. Cannon -- Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till -- Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou -- Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki -- In-game advertising and advergames : a review of the past decade's research / by Seounmi Youn and Mira Lee -- Social media and advertising theory / by Harshavardhan Gangadharbatla -- Organizations -- Toward a social ecology of advertising / by Christine Wright-Isak -- Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes -- I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau -- Contexts of advertising -- Ethics and advertising theory / by Minette E. Drumwright -- Theory and law / by Jef Richards -- Four theories of how imc works / by Sandra Moriarty and Don Schultz -- Theories about health and advertising / by Joyce M. Wolburg -- The future of advertising theories -- Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston -- Toward theories of advertising : where do we go from here? / by Marla B. Royne -- Advancing advertising theories and scholarship / by Hairong Li -- Adventures in misplaced theories / by Herbert Jack Rotfeld -- Imc, advertising research, and the advertising discipline / by Patricia B. Rose."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/687608742>
schema:genre"Aufsatzsammlung."@en
schema:inLanguage"en"
schema:name"Advertising theory"@en
schema:publisher
schema:url
schema:workExample
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.