skip to content
Advertising theory Preview this item
ClosePreview this item
Checking...

Advertising theory

Author: Shelly Rodgers; Esther Thorson
Publisher: New York, N.Y. : Routledge, 2012
Series: Routledge communication series
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Shelly Rodgers; Esther Thorson
ISBN: 9780415886611 9780415886628 9780203149546 0415886619 0415886627 0203149548
OCLC Number: 795285362
Notes: Perspectives on advertising and advertising theory. What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers. Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R.L. Duff, and Xiaoli Nan. Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid. Psychological processes in response to advertisements. The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt. The role of emotion in processing advertising / by Larry Percy. Theories of emotion and affect in marketing communications / by Jon D. Morris. Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley. Involvement / by Eric Haley. Specific audiences. A theory of advertising to children / by Russell Laczniak and Les Carlson. Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki. How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee. The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham. Different types of advertising messages. Creativity and ad theory / by Sheila L. Sasser and Scott Koslow. Creativity and risk theories of advertising by douglas c. west, university of london. A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips. Narrative advertisements and narrative processing / by ChingChing Chang. Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps. Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages an
Description: xxix, 614 s. : ill. ; 24 cm
Contents: Perspectives on advertising and advertising theory --
What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers --
Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R.L. Duff, and Xiaoli Nan --
Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid --
Psychological processes in response to advertisements --
The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt --
The role of emotion in processing advertising / by Larry Percy --
Theories of emotion and affect in marketing communications / by Jon D. Morris --
Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley --
Involvement / by Eric Haley --
Specific audiences --
A theory of advertising to children / by Russell Laczniak and Les Carlson --
Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki --
How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee --
The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham --
Different types of advertising messages --
Creativity and ad theory / by Sheila L. Sasser and Scott Koslow --
Creativity and risk theories of advertising by douglas c. west, university of london --
A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips --
Narrative advertisements and narrative processing / by ChingChing Chang --
Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps --
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages an.
Series Title: Routledge communication series
Responsibility: edited by Shelly Rodgers and Esther Thorson
More information:

Abstract:

As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/795285362> # Advertising theory
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "795285362" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/687608742#Place/new_york_n_y> ; # New York, N.Y.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85001086> ; # Advertising
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/687608742#Person/thorson_esther> ; # Esther Thorson
   schema:contributor <http://viaf.org/viaf/173627957> ; # Shelly Rodgers
   schema:datePublished "2012" ;
   schema:description "Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters in this text provide concrete examples, case studies, and readings ..." ;
   schema:description "Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R.L. Duff, and Xiaoli Nan -- Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid -- Psychological processes in response to advertisements -- The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt -- The role of emotion in processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by Jon D. Morris -- Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising to children / by Russell Laczniak and Les Carlson -- Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki -- How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee -- The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham -- Different types of advertising messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories of advertising by douglas c. west, university of london -- A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips -- Narrative advertisements and narrative processing / by ChingChing Chang -- Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages an." ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/687608742> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/687608742#Series/routledge_communication_series> ; # Routledge communication series
   schema:name "Advertising theory" ;
   schema:productID "795285362" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/795285362#PublicationEvent/new_york_n_y_routledge_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/687608742#Agent/routledge> ; # Routledge
   schema:workExample <http://worldcat.org/isbn/9780203149546> ;
   schema:workExample <http://worldcat.org/isbn/9780415886611> ;
   schema:workExample <http://worldcat.org/isbn/9780415886628> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/795285362> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/687608742#Person/thorson_esther> # Esther Thorson
    a schema:Person ;
   schema:familyName "Thorson" ;
   schema:givenName "Esther" ;
   schema:name "Esther Thorson" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Series/routledge_communication_series> # Routledge communication series
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/795285362> ; # Advertising theory
   schema:name "Routledge communication series" ;
    .

<http://id.loc.gov/authorities/subjects/sh85001086> # Advertising
    a schema:Intangible ;
   schema:name "Advertising" ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising" ;
    .

<http://viaf.org/viaf/173627957> # Shelly Rodgers
    a schema:Person ;
   schema:familyName "Rodgers" ;
   schema:givenName "Shelly" ;
   schema:name "Shelly Rodgers" ;
    .

<http://worldcat.org/isbn/9780203149546>
    a schema:ProductModel ;
   schema:isbn "0203149548" ;
   schema:isbn "9780203149546" ;
    .

<http://worldcat.org/isbn/9780415886611>
    a schema:ProductModel ;
   schema:isbn "0415886619" ;
   schema:isbn "9780415886611" ;
    .

<http://worldcat.org/isbn/9780415886628>
    a schema:ProductModel ;
   schema:isbn "0415886627" ;
   schema:isbn "9780415886628" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.