skip to content
Advertising theory Preview this item
ClosePreview this item
Checking...

Advertising theory

Author: Shelly Rodgers; Esther Thorson
Publisher: New York, NY : Routledge, 2012.
Series: Routledge communication series
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:

As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Shelly Rodgers; Esther Thorson
ISBN: 9780415886611 0415886619 9780415886628 0415886627 9780203149546 0203149548
OCLC Number: 803335311
Description: XXIX, 614 p. : ill. ; 21 cm.
Contents: Perspectives on advertising and advertising theory --
What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers --
Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R.L. Duff, and Xiaoli Nan --
Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid --
Psychological processes in response to advertisements --
The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt --
The role of emotion in processing advertising / by Larry Percy --
Theories of emotion and affect in marketing communications / by Jon D. Morris --
Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley --
Involvement / by Eric Haley --
Specific audiences --
A theory of advertising to children / by Russell Laczniak and Les Carlson --
Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki --
How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee --
The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham --
Different types of advertising messages --
Creativity and ad theory / by Sheila L. Sasser and Scott Koslow --
Creativity and risk theories of advertising by douglas c. west, university of london --
A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips --
Narrative advertisements and narrative processing / by ChingChing Chang --
Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps --
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan --
Theory building for online health product advertising / by Jisu Huh and Wonsun Shin --
Political advertising / by Marjolein Moorman and Peter Neijens --
Media and media devices --
Media analysis and decision-making / by Hugh M. Cannon --
Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till --
Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou --
Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki --
In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee --
Social media and advertising theory / by Harshavardhan Gangadharbatla --
Organizations --
Toward a social ecology of advertising / by Christine Wright-Isak --
Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes --
I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau --
Contexts of advertising --
Ethics and advertising theory / by Minette E. Drumwright --
Theory and law / by Jef Richards --
Four theories of how imc works / by Sandra Moriarty and Don Schultz --
Theories about health and advertising / by Joyce M. Wolburg --
The future of advertising theories --
Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston --
Toward theories of advertising : where do we go from here? / by Marla B. Royne --
Advancing advertising theories and scholarship / by Hairong Li --
Adventures in misplaced theories / by Herbert Jack Rotfeld --
Imc, advertising research, and the advertising discipline / by Patricia B. Rose.
Series Title: Routledge communication series
Responsibility: edited by Shelly Rodgers and Esther Thorson.
More information:

Reviews

Editorial reviews

Publisher Synopsis

"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/803335311> # Advertising theory
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "803335311" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/687608742#Place/new_york_ny> ; # New York, NY
    schema:about <http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite> ; # Publicité
    schema:about <http://dewey.info/class/659.101/e23/> ;
    schema:bookEdition "1st ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/173627957> ; # Shelly Rodgers
    schema:contributor <http://experiment.worldcat.org/entity/work/data/687608742#Person/thorson_esther> ; # Esther Thorson
    schema:datePublished "2012" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/687608742> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/687608742#Series/routledge_communication_series> ; # Routledge communication series
    schema:name "Advertising theory" ;
    schema:numberOfPages "614" ;
    schema:productID "803335311" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/803335311#PublicationEvent/new_york_ny_routledge_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/687608742#Agent/routledge> ; # Routledge
    schema:workExample <http://worldcat.org/isbn/9780203149546> ;
    schema:workExample <http://worldcat.org/isbn/9780415886628> ;
    schema:workExample <http://worldcat.org/isbn/9780415886611> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/803335311> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/687608742#Person/thorson_esther> # Esther Thorson
    a schema:Person ;
    schema:familyName "Thorson" ;
    schema:givenName "Esther" ;
    schema:name "Esther Thorson" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Series/routledge_communication_series> # Routledge communication series
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/803335311> ; # Advertising theory
    schema:name "Routledge communication series" ;
    .

<http://viaf.org/viaf/173627957> # Shelly Rodgers
    a schema:Person ;
    schema:familyName "Rodgers" ;
    schema:givenName "Shelly" ;
    schema:name "Shelly Rodgers" ;
    .

<http://worldcat.org/isbn/9780203149546>
    a schema:ProductModel ;
    schema:isbn "0203149548" ;
    schema:isbn "9780203149546" ;
    .

<http://worldcat.org/isbn/9780415886611>
    a schema:ProductModel ;
    schema:isbn "0415886619" ;
    schema:isbn "9780415886611" ;
    .

<http://worldcat.org/isbn/9780415886628>
    a schema:ProductModel ;
    schema:isbn "0415886627" ;
    schema:isbn "9780415886628" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.