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Advertising theory

Author: Shelly Rodgers; Esther Thorson
Publisher: New York : Routledge/Taylor & Francis Group, 2012.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
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Genre/Form: Recueil de contributions (Descripteur de forme)
Livre électronique (Descripteur de forme)
Ressource Internet (Descripteur de forme)
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shelly Rodgers; Esther Thorson
ISBN: 9781283461788 1283461781 9781136514876 1136514872
OCLC Number: 865464409
Description: 1 online resource (1 ressource en ligne ([xxx], 614 p.)) : ill., fig., tabl
Contents: Part I: Perspectives on Advertising and Advertising Theory Part II: Psychological Processes in Response to Advertisements Part III: Specific Audiences Part IV: Different Types of Advertising Messages Part V: Media and Media Devices Part VI: Organizations Part VII: Contexts of Advertising Part VIII: The Future of Advertising Theories
Responsibility: edited by Shelly Rodgers and Esther Thorson.
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"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE Read more...

 
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