跳到内容
Advertising theory 预览资料
关闭预览资料
正在查...

Advertising theory

著者: Shelly Rodgers; Esther Thorson
出版商: New York : Routledge/Taylor & Francis Group, 2012.
版本/格式:   电子图书 : 文献 : 英语 : 1st ed查看所有的版本和格式
数据库:WorldCat
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在线查找

与资料的链接

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

类型/形式: Recueil de contributions (Descripteur de forme)
Livre électronique (Descripteur de forme)
Ressource Internet (Descripteur de forme)
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Shelly Rodgers; Esther Thorson
ISBN: 9781283461788 1283461781 9781136514876 1136514872
OCLC号码: 865464409
描述: 1 online resource (1 ressource en ligne ([xxx], 614 p.)) : ill., fig., tabl
内容: Part I: Perspectives on Advertising and Advertising Theory Part II: Psychological Processes in Response to Advertisements Part III: Specific Audiences Part IV: Different Types of Advertising Messages Part V: Media and Media Devices Part VI: Organizations Part VII: Contexts of Advertising Part VIII: The Future of Advertising Theories
责任: edited by Shelly Rodgers and Esther Thorson.
更多信息:

评论

社评

出版商概要

"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!

相似资料

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


Primary Entity

<http://www.worldcat.org/oclc/865464409> # Advertising theory
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "865464409" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite_industrielle> ; # Publicité industrielle
   schema:about <http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite> ; # Publicité
   schema:bookEdition "1st ed." ;
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/14942305> ; # Esther Thorson
   schema:contributor <http://experiment.worldcat.org/entity/work/data/687608742#Person/rodgers_shelly_shelly_lannette_1965> ; # Shelly Lannette Rodgers
   schema:datePublished "2012" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/687608742> ;
   schema:genre "Recueil de contributions (Descripteur de forme)" ;
   schema:genre "Ressource Internet (Descripteur de forme)" ;
   schema:genre "Livre électronique (Descripteur de forme)" ;
   schema:inLanguage "en" ;
   schema:name "Advertising theory" ;
   schema:numberOfPages "614" ;
   schema:productID "865464409" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/865464409#PublicationEvent/new_york_routledge_taylor_&_francis_group_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/687608742#Agent/routledge_taylor_&_francis_group> ; # Routledge/Taylor & Francis Group
   schema:url <http://www.myilibrary.com?id=346178> ;
   schema:workExample <http://worldcat.org/isbn/9781136514876> ;
   schema:workExample <http://worldcat.org/isbn/9781283461788> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/865464409> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Agent/routledge_taylor_&_francis_group> # Routledge/Taylor & Francis Group
    a bgn:Agent ;
   schema:name "Routledge/Taylor & Francis Group" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Person/rodgers_shelly_shelly_lannette_1965> # Shelly Lannette Rodgers
    a schema:Person ;
   schema:birthDate "1965" ;
   schema:familyName "Rodgers" ;
   schema:givenName "Shelly Lannette" ;
   schema:givenName "Shelly" ;
   schema:name "Shelly Lannette Rodgers" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite_industrielle> # Publicité industrielle
    a schema:Intangible ;
   schema:name "Publicité industrielle" ;
    .

<http://viaf.org/viaf/14942305> # Esther Thorson
    a schema:Person ;
   schema:familyName "Thorson" ;
   schema:givenName "Esther" ;
   schema:name "Esther Thorson" ;
    .

<http://worldcat.org/isbn/9781136514876>
    a schema:ProductModel ;
   schema:isbn "1136514872" ;
   schema:isbn "9781136514876" ;
    .

<http://worldcat.org/isbn/9781283461788>
    a schema:ProductModel ;
   schema:isbn "1283461781" ;
   schema:isbn "9781283461788" ;
    .


Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.