跳至内容
Advertising theory 線上預覽
關閉線上預覽
正在查...

Advertising theory

作者: Shelly Rodgers; Esther Thorson
出版商: New York : Routledge/Taylor & Francis Group, 2012.
版本/格式:   電子書 : 文獻 : 英語 : 1st ed所有版本和格式的總覽
資料庫:WorldCat
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

 

在線上查詢

與資料的連結

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

類型/形式: Recueil de contributions (Descripteur de forme)
Livre électronique (Descripteur de forme)
Ressource Internet (Descripteur de forme)
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Shelly Rodgers; Esther Thorson
ISBN: 9781283461788 1283461781 9781136514876 1136514872
OCLC系統控制編碼: 865464409
描述: 1 online resource (1 ressource en ligne ([xxx], 614 p.)) : ill., fig., tabl
内容: Part I: Perspectives on Advertising and Advertising Theory Part II: Psychological Processes in Response to Advertisements Part III: Specific Audiences Part IV: Different Types of Advertising Messages Part V: Media and Media Devices Part VI: Organizations Part VII: Contexts of Advertising Part VIII: The Future of Advertising Theories
責任: edited by Shelly Rodgers and Esther Thorson.
更多資訊:

評論

社評

出版商概要

"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE 再讀一些...

 
讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

成爲第一個

類似資料

確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

連結資料


Primary Entity

<http://www.worldcat.org/oclc/865464409> # Advertising theory
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "865464409" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite_industrielle> ; # Publicité industrielle
   schema:about <http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite> ; # Publicité
   schema:bookEdition "1st ed." ;
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/14942305> ; # Esther Thorson
   schema:contributor <http://experiment.worldcat.org/entity/work/data/687608742#Person/rodgers_shelly_shelly_lannette_1965> ; # Shelly Lannette Rodgers
   schema:datePublished "2012" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/687608742> ;
   schema:genre "Recueil de contributions (Descripteur de forme)" ;
   schema:genre "Ressource Internet (Descripteur de forme)" ;
   schema:genre "Livre électronique (Descripteur de forme)" ;
   schema:inLanguage "en" ;
   schema:name "Advertising theory" ;
   schema:numberOfPages "614" ;
   schema:productID "865464409" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/865464409#PublicationEvent/new_york_routledge_taylor_&_francis_group_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/687608742#Agent/routledge_taylor_&_francis_group> ; # Routledge/Taylor & Francis Group
   schema:url <http://www.myilibrary.com?id=346178> ;
   schema:workExample <http://worldcat.org/isbn/9781136514876> ;
   schema:workExample <http://worldcat.org/isbn/9781283461788> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/865464409> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Agent/routledge_taylor_&_francis_group> # Routledge/Taylor & Francis Group
    a bgn:Agent ;
   schema:name "Routledge/Taylor & Francis Group" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Person/rodgers_shelly_shelly_lannette_1965> # Shelly Lannette Rodgers
    a schema:Person ;
   schema:birthDate "1965" ;
   schema:familyName "Rodgers" ;
   schema:givenName "Shelly Lannette" ;
   schema:givenName "Shelly" ;
   schema:name "Shelly Lannette Rodgers" ;
    .

<http://experiment.worldcat.org/entity/work/data/687608742#Topic/publicite_industrielle> # Publicité industrielle
    a schema:Intangible ;
   schema:name "Publicité industrielle" ;
    .

<http://viaf.org/viaf/14942305> # Esther Thorson
    a schema:Person ;
   schema:familyName "Thorson" ;
   schema:givenName "Esther" ;
   schema:name "Esther Thorson" ;
    .

<http://worldcat.org/isbn/9781136514876>
    a schema:ProductModel ;
   schema:isbn "1136514872" ;
   schema:isbn "9781136514876" ;
    .

<http://worldcat.org/isbn/9781283461788>
    a schema:ProductModel ;
   schema:isbn "1283461781" ;
   schema:isbn "9781283461788" ;
    .


Content-negotiable representations

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.