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Advertising to children on TV : content, impact, and regulation

著者: Barrie Gunter; Caroline Oates; Mark Blades
出版商: Mahwah, N.J. : Lawrence Erlbaum, ©2005.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
"Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity."--BOOK JACKET.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Barrie Gunter; Caroline Oates; Mark Blades
ISBN: 0805844880 9780805844887 080585830X 9780805858303
OCLC号码: 54775814
描述: ix, 209 p. ; 24 cm.
内容: The issues about television advertising to children --
The nature of advertising to children --
Children's early understanding of television advertisements --
Advanced understanding of advertising --
Theoretical approaches to studying children's understanding of advertisements --
Advertising impact : knowledge, attitudes, and values --
Advertising influence : choice and consumption --
The incidental influence of advertising --
Advertising regulation and research --
Concluding comments.
责任: Barrie Gunter, Caroline Oates, and Mark Blades.
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摘要:

"Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity."--BOOK JACKET.

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