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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/54775814 Title: Advertising to children on TV : content, impact, and regulation Author: Barrie Gunter; Caroline Oates; Mark Blades Publisher: Mahwah, N.J. : Lawrence Erlbaum, ©2005. ISBN/ISSN: 0805844880 9780805844887 080585830X 9780805858303 OCLC:54775814

  
  

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Advertising to children on TV : content, impact, and regulation

Author:	Barrie Gunter; Caroline Oates; Mark Blades
Publisher:	Mahwah, N.J. : Lawrence Erlbaum, ©2005.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity."--BOOK JACKET.
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