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Advertising to children

Author: Marcia Amidon Lüsted; Mary McIlrath
Publisher: Edina, Minn. : ABDO Pub., ©2009.
Series: Essential viewpoints
Edition/Format:   Print book : Juvenile audience : EnglishView all editions and formats
Summary:
Discusses the marketing of products to children, the history of kids as consumers, the effects of directing fast food advertisements toward children, what should be done to limit the use of sex and violence in ad campaigns, and other controversial issues about consumerism.
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Genre/Form: Juvenile works
Juvenile literature
Material Type: Juvenile audience, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marcia Amidon Lüsted; Mary McIlrath
ISBN: 9781604531077 160453107X
OCLC Number: 192109811
Description: 112 pages : color illustrations ; 24 cm.
Contents: Marketing 101 --
A history of kids as consumers --
Marketing to kids today --
Food marketing --
Creating savvy consumers --
Brand conscious, from babies to teens --
Limiting the marketing machine --
How much stuff is too much stuff?
Series Title: Essential viewpoints
Responsibility: by Marcia Amidon Lusted ; Content consultant Mary McIlrath.
More information:

Abstract:

Discusses the marketing of products to children, the history of kids as consumers, the effects of directing fast food advertisements toward children, what should be done to limit the use of sex and violence in ad campaigns, and other controversial issues about consumerism.

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