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| 材料类型： | 政府刊物, 州政府或者省政府刊物 |
|---|---|
| 文件类型： | 书 |
| 所有的著者/提供者： |
Daniel Delis Hill |
| ISBN: | 0814208908 9780814208908 |
| OCLC号码： | 48170824 |
| 描述： | xi, 329 p. : ill. ; 29 cm. |
| 内容： | 1. Marketing and magazines -- Product branding and the substitution battle -- Marketing strategies and the target customer -- Magazine advertising -- Conclusion : reaching the primary target -- 2. The advertising barrage -- Newspaper, direct mail, and collateral print media -- Broadcasting the message on radio -- Delivering the message on television -- Targeting women in cyberspace -- Conclusion : getting the message out -- 3. Home, hearth, and housekeeping -- New appliances in the kitchen -- Doing the laundry -- Easing the labor of other chores -- The queen of inventions -- Food preparation and consumerism -- Housecleaning consumables -- Conclusion : all the better to cook, clean, and care for the home -- 4. The American bride and mother -- Marketing the image of the bride -- Marketing the image of mother and child -- Conclusion : marketing images and messages for brides and mothers -- 5. The quest for beauty and health -- Marketing beauty -- Skin-deep beauty -- The promise of health -- The finishing touch : fragrance -- Conclusion : mass production and the promise of beauty and health -- 6. Fashion forward -- Fashion trends through World War I -- The highs of the twenties and lows of the thirties -- Austerity fashions of World War II -- The "new look" -- The revolutionary sixties and cynical seventies -- American fashion style since 1980 -- The bare essentials : lingerie and swimwear -- The art of fashion advertising -- Conclusion : the mass production and mass marketing of fashion -- 7. Achieving independence -- On the road to independence -- Independent thinking -- Marketing women athletes and their sports -- True independence through employment -- Conclusion : marketing to the independent woman -- 8. Teach them young -- The "little homemaker" -- The "little mother" -- The "little beauty" -- Conclusion : advertising and gender socialization -- 9. Bad habits, vices, and taboos -- Marketing and the social stigma of bad habits -- Advertising products and images of vice -- Marketing and social taboos -- Conclusion : reflecting and overturning social values with advertising -- 10. Turning the tables on men -- Marketing "male pulchritude" -- Marketing the paternal image -- Marketing male heroes -- The male body as a sex object in advertising -- Marketing and the theme of the emasculated male -- Conclusion : the objectification of men in advertising -- 11. Female icons, logos, and spokeswomen -- Contemporary female icons and obsolescence -- Branding the historical figure -- Icons of little girls -- Imaginary female characters and caricatures -- Spokeswomen and testimonials -- Conclusion : delivering the message and imprinting the image. |
| 责任： | Daniel Delis Hill. |
| 更多信息： |
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