doorgaan naar inhoud
Advertising to the American woman, 1900-1999 Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

Advertising to the American woman, 1900-1999

Auteur: Daniel Delis Hill
Uitgever: Columbus : Ohio State University Press, ©2002.
Editie/Formaat:   Boek : Deelstaats- of provinciale overheidsuitgave : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Genre/Vorm: History
Genre: Overheidsuitgave, Deelstaats- of provinciale overheidsuitgave
Soort document: Boek
Alle auteurs / medewerkers: Daniel Delis Hill
ISBN: 0814208908 9780814208908
OCLC-nummer: 48170824
Beschrijving: xi, 329 p. : ill. ; 29 cm.
Inhoud: 1. Marketing and magazines --
Product branding and the substitution battle --
Marketing strategies and the target customer --
Magazine advertising --
Conclusion : reaching the primary target --
2. The advertising barrage --
Newspaper, direct mail, and collateral print media --
Broadcasting the message on radio --
Delivering the message on television --
Targeting women in cyberspace --
Conclusion : getting the message out --
3. Home, hearth, and housekeeping --
New appliances in the kitchen --
Doing the laundry --
Easing the labor of other chores --
The queen of inventions --
Food preparation and consumerism --
Housecleaning consumables --
Conclusion : all the better to cook, clean, and care for the home --
4. The American bride and mother --
Marketing the image of the bride --
Marketing the image of mother and child --
Conclusion : marketing images and messages for brides and mothers --
5. The quest for beauty and health --
Marketing beauty --
Skin-deep beauty --
The promise of health --
The finishing touch : fragrance --
Conclusion : mass production and the promise of beauty and health --
6. Fashion forward --
Fashion trends through World War I --
The highs of the twenties and lows of the thirties --
Austerity fashions of World War II --
The "new look" --
The revolutionary sixties and cynical seventies --
American fashion style since 1980 --
The bare essentials : lingerie and swimwear --
The art of fashion advertising --
Conclusion : the mass production and mass marketing of fashion --
7. Achieving independence --
On the road to independence --
Independent thinking --
Marketing women athletes and their sports --
True independence through employment --
Conclusion : marketing to the independent woman --
8. Teach them young --
The "little homemaker" --
The "little mother" --
The "little beauty" --
Conclusion : advertising and gender socialization --
9. Bad habits, vices, and taboos --
Marketing and the social stigma of bad habits --
Advertising products and images of vice --
Marketing and social taboos --
Conclusion : reflecting and overturning social values with advertising --
10. Turning the tables on men --
Marketing "male pulchritude" --
Marketing the paternal image --
Marketing male heroes --
The male body as a sex object in advertising --
Marketing and the theme of the emasculated male --
Conclusion : the objectification of men in advertising --
11. Female icons, logos, and spokeswomen --
Contemporary female icons and obsolescence --
Branding the historical figure --
Icons of little girls --
Imaginary female characters and caricatures --
Spokeswomen and testimonials --
Conclusion : delivering the message and imprinting the image.
Verantwoordelijkheid: Daniel Delis Hill.
Meer informatie:

Beoordelingen

Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

U bent de eerste.
Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


<http://www.worldcat.org/oclc/48170824>
library:oclcnum"48170824"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/48170824>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.loc.gov/authorities/subjects/sh2008111575>
rdf:typeschema:Intangible
schema:name"Social values--United States--History--20th century."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:copyrightYear"2002"
schema:creator
schema:datePublished"2002"
schema:description"1. Marketing and magazines -- Product branding and the substitution battle -- Marketing strategies and the target customer -- Magazine advertising -- Conclusion : reaching the primary target -- 2. The advertising barrage -- Newspaper, direct mail, and collateral print media -- Broadcasting the message on radio -- Delivering the message on television -- Targeting women in cyberspace -- Conclusion : getting the message out -- 3. Home, hearth, and housekeeping -- New appliances in the kitchen -- Doing the laundry -- Easing the labor of other chores -- The queen of inventions -- Food preparation and consumerism -- Housecleaning consumables -- Conclusion : all the better to cook, clean, and care for the home -- 4. The American bride and mother -- Marketing the image of the bride -- Marketing the image of mother and child -- Conclusion : marketing images and messages for brides and mothers -- 5. The quest for beauty and health -- Marketing beauty -- Skin-deep beauty -- The promise of health -- The finishing touch : fragrance -- Conclusion : mass production and the promise of beauty and health -- 6. Fashion forward -- Fashion trends through World War I -- The highs of the twenties and lows of the thirties -- Austerity fashions of World War II -- The "new look" -- The revolutionary sixties and cynical seventies -- American fashion style since 1980 -- The bare essentials : lingerie and swimwear -- The art of fashion advertising -- Conclusion : the mass production and mass marketing of fashion -- 7. Achieving independence -- On the road to independence -- Independent thinking -- Marketing women athletes and their sports -- True independence through employment -- Conclusion : marketing to the independent woman -- 8. Teach them young -- The "little homemaker" -- The "little mother" -- The "little beauty" -- Conclusion : advertising and gender socialization -- 9. Bad habits, vices, and taboos -- Marketing and the social stigma of bad habits -- Advertising products and images of vice -- Marketing and social taboos -- Conclusion : reflecting and overturning social values with advertising -- 10. Turning the tables on men -- Marketing "male pulchritude" -- Marketing the paternal image -- Marketing male heroes -- The male body as a sex object in advertising -- Marketing and the theme of the emasculated male -- Conclusion : the objectification of men in advertising -- 11. Female icons, logos, and spokeswomen -- Contemporary female icons and obsolescence -- Branding the historical figure -- Icons of little girls -- Imaginary female characters and caricatures -- Spokeswomen and testimonials -- Conclusion : delivering the message and imprinting the image."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/14463723>
schema:genre"History"@en
schema:genre"History."@en
schema:inLanguage"en"
schema:name"Advertising to the American woman, 1900-1999"@en
schema:numberOfPages"329"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.