ข้ามไปที่เนือ้หา
Advertising to the American woman, 1900-1999 แสดงตัวอย่างรายการนี้
ปิดแสดงตัวอย่างรายการนี้
ตรวจสอบ...

Advertising to the American woman, 1900-1999

ผู้แต่ง: Daniel Delis Hill
สำนักพิมพ์: Columbus : Ohio State University Press, ©2002.
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
คะแนน:

(ยังไม่ให้คะแนน) 0 กับความคิดเห็น - เป็นคนแรก

หัวเรื่อง
เพิ่มเติมเช่นนี้

 

ค้นหาสำเนาในห้องสมุด

&AllPage.SpinnerRetrieving; ค้นหาห้องสมุดที่มีรายการนี้

รายละเอียด

ประเภท/แบบฟอร์ม History
ประเภทของเอกสาร: หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Daniel Delis Hill
ISBN: 0814208908 9780814208908
OCLC Number: 48170824
คำอธิบาย: xi, 329 pages : illustrations ; 29 cm
สารบัญ: 1. Marketing and magazines --
Product branding and the substitution battle --
Marketing strategies and the target customer --
Magazine advertising --
Conclusion : reaching the primary target --
2. The advertising barrage --
Newspaper, direct mail, and collateral print media --
Broadcasting the message on radio --
Delivering the message on television --
Targeting women in cyberspace --
Conclusion : getting the message out --
3. Home, hearth, and housekeeping --
New appliances in the kitchen --
Doing the laundry --
Easing the labor of other chores --
The queen of inventions --
Food preparation and consumerism --
Housecleaning consumables --
Conclusion : all the better to cook, clean, and care for the home --
4. The American bride and mother --
Marketing the image of the bride --
Marketing the image of mother and child --
Conclusion : marketing images and messages for brides and mothers --
5. The quest for beauty and health --
Marketing beauty --
Skin-deep beauty --
The promise of health --
The finishing touch : fragrance --
Conclusion : mass production and the promise of beauty and health --
6. Fashion forward --
Fashion trends through World War I --
The highs of the twenties and lows of the thirties --
Austerity fashions of World War II --
The "new look" --
The revolutionary sixties and cynical seventies --
American fashion style since 1980 --
The bare essentials : lingerie and swimwear --
The art of fashion advertising --
Conclusion : the mass production and mass marketing of fashion --
7. Achieving independence --
On the road to independence --
Independent thinking --
Marketing women athletes and their sports --
True independence through employment --
Conclusion : marketing to the independent woman --
8. Teach them young --
The "little homemaker" --
The "little mother" --
The "little beauty" --
Conclusion : advertising and gender socialization --
9. Bad habits, vices, and taboos --
Marketing and the social stigma of bad habits --
Advertising products and images of vice --
Marketing and social taboos --
Conclusion : reflecting and overturning social values with advertising --
10. Turning the tables on men --
Marketing "male pulchritude" --
Marketing the paternal image --
Marketing male heroes --
The male body as a sex object in advertising --
Marketing and the theme of the emasculated male --
Conclusion : the objectification of men in advertising --
11. Female icons, logos, and spokeswomen --
Contemporary female icons and obsolescence --
Branding the historical figure --
Icons of little girls --
Imaginary female characters and caricatures --
Spokeswomen and testimonials --
Conclusion : delivering the message and imprinting the image.
ความรับผิดชอบ: Daniel Delis Hill.
ข้อมูลเพิ่มเติม

รีวิว

ความคิดเห็นผู้ที่ใช้งาน
กำลังค้นคืน รีวิว GoodReads…
ค้นคืน DOGObooks บทวิจารณ์

แท็ก

เป็นคนแรก.

รายการคล้ายกัน

หัวเรื่องที่เกี่ยวข้อง:(28)

บัญชีรายชื่อผู้ใช้พร้อมกับรายการนี้ (12)

ยืนยันคำขอนี้

คุณอาจะร้องขอรายการนี้แล้. โปรดเลือก ตกลง ถ้าคุณต้องการดำเนินการคำขอนี้ต่อไป.

เชิ่อมโยงข้อมูล


Primary Entity

<http://www.worldcat.org/oclc/48170824> # Advertising to the American woman, 1900-1999
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "48170824" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ohu> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/14463723#Place/columbus> ; # Columbus
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/werbung> ; # Werbung
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/consommatrices_etats_unis> ; # Consommatrices - États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/advertising_united_states_history_20th_century> ; # Advertising--United States--History--20th century
    schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://dewey.info/class/659.10820973/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Place/usa> ; # USA.
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/vrouwen> ; # Vrouwen
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/femmes_dans_la_publicite_etats_unis_histoire_20e_siecle> ; # Femmes dans la publicité - États-Unis - Histoire - 20e siècle
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Event/geschichte_1900_1999> ; # Geschichte 1900-1999.
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/zielgruppe> ; # Zielgruppe
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/mulheres_estados_unidos> ; # Mulheres--Estados unidos
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/valores_sociais> ; # Valores sociais
    schema:about <http://id.worldcat.org/fast/1177530> ; # Women consumers
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Event/1900_1999> ; # 1900 - 1999
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/publicite_etats_unis_histoire_20e_siecle> ; # Publicité - États-Unis - Histoire - 20e siècle
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/valeurs_sociales_etats_unis_histoire_20e_siecle> ; # Valeurs sociales - États-Unis - Histoire - 20e siècle
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/social_values_united_states_history_20th_century> ; # Social values--United States--History--20th century
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/sekserol> ; # Sekserol
    schema:about <http://id.worldcat.org/fast/1123424> ; # Social values
    schema:about <http://id.loc.gov/authorities/subjects/sh2010118829> ; # Women consumers--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/reclame> ; # Reclame
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/frau> ; # Frau
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/propaganda_historia_estados_unidos> ; # Propaganda (história)--Estados unidos
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/women_in_advertising_united_states_history_20th_century> ; # Women in advertising--United States--History--20th century
    schema:about <http://id.worldcat.org/fast/1177809> ; # Women in advertising
    schema:about <http://experiment.worldcat.org/entity/work/data/14463723#Topic/consumo_estados_unidos> ; # Consumo--Estados unidos
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2002" ;
    schema:creator <http://viaf.org/viaf/16575346> ; # Daniel Delis Hill
    schema:datePublished "2002" ;
    schema:description "1. Marketing and magazines -- Product branding and the substitution battle -- Marketing strategies and the target customer -- Magazine advertising -- Conclusion : reaching the primary target -- 2. The advertising barrage -- Newspaper, direct mail, and collateral print media -- Broadcasting the message on radio -- Delivering the message on television -- Targeting women in cyberspace -- Conclusion : getting the message out -- 3. Home, hearth, and housekeeping -- New appliances in the kitchen -- Doing the laundry -- Easing the labor of other chores -- The queen of inventions -- Food preparation and consumerism -- Housecleaning consumables -- Conclusion : all the better to cook, clean, and care for the home -- 4. The American bride and mother -- Marketing the image of the bride -- Marketing the image of mother and child -- Conclusion : marketing images and messages for brides and mothers -- 5. The quest for beauty and health -- Marketing beauty -- Skin-deep beauty -- The promise of health -- The finishing touch : fragrance -- Conclusion : mass production and the promise of beauty and health -- 6. Fashion forward -- Fashion trends through World War I -- The highs of the twenties and lows of the thirties -- Austerity fashions of World War II -- The "new look" -- The revolutionary sixties and cynical seventies -- American fashion style since 1980 -- The bare essentials : lingerie and swimwear -- The art of fashion advertising -- Conclusion : the mass production and mass marketing of fashion -- 7. Achieving independence -- On the road to independence -- Independent thinking -- Marketing women athletes and their sports -- True independence through employment -- Conclusion : marketing to the independent woman -- 8. Teach them young -- The "little homemaker" -- The "little mother" -- The "little beauty" -- Conclusion : advertising and gender socialization -- 9. Bad habits, vices, and taboos -- Marketing and the social stigma of bad habits -- Advertising products and images of vice -- Marketing and social taboos -- Conclusion : reflecting and overturning social values with advertising -- 10. Turning the tables on men -- Marketing "male pulchritude" -- Marketing the paternal image -- Marketing male heroes -- The male body as a sex object in advertising -- Marketing and the theme of the emasculated male -- Conclusion : the objectification of men in advertising -- 11. Female icons, logos, and spokeswomen -- Contemporary female icons and obsolescence -- Branding the historical figure -- Icons of little girls -- Imaginary female characters and caricatures -- Spokeswomen and testimonials -- Conclusion : delivering the message and imprinting the image."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/14463723> ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:name "Advertising to the American woman, 1900-1999"@en ;
    schema:productID "48170824" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/48170824#PublicationEvent/columbus_ohio_state_university_press_2002> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/14463723#Agent/ohio_state_university_press> ; # Ohio State University Press
    schema:workExample <http://worldcat.org/isbn/9780814208908> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/48170824> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/14463723#Agent/ohio_state_university_press> # Ohio State University Press
    a bgn:Agent ;
    schema:name "Ohio State University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Event/geschichte_1900_1999> # Geschichte 1900-1999.
    a schema:Event ;
    schema:name "Geschichte 1900-1999." ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/advertising_united_states_history_20th_century> # Advertising--United States--History--20th century
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2009113808> ;
    schema:name "Advertising--United States--History--20th century"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/consommatrices_etats_unis> # Consommatrices - États-Unis
    a schema:Intangible ;
    schema:name "Consommatrices - États-Unis"@en ;
    schema:name "Consommatrices--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/consumo_estados_unidos> # Consumo--Estados unidos
    a schema:Intangible ;
    schema:name "Consumo--Estados unidos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/femmes_dans_la_publicite_etats_unis_histoire_20e_siecle> # Femmes dans la publicité - États-Unis - Histoire - 20e siècle
    a schema:Intangible ;
    schema:name "Femmes dans la publicité - États-Unis - Histoire - 20e siècle"@en ;
    schema:name "Femmes dans la publicité--États-Unis--Histoire--20e siècle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/mulheres_estados_unidos> # Mulheres--Estados unidos
    a schema:Intangible ;
    schema:name "Mulheres--Estados unidos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/propaganda_historia_estados_unidos> # Propaganda (história)--Estados unidos
    a schema:Intangible ;
    schema:name "Propaganda (história)--Estados unidos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/publicite_etats_unis_histoire_20e_siecle> # Publicité - États-Unis - Histoire - 20e siècle
    a schema:Intangible ;
    schema:name "Publicité - États-Unis - Histoire - 20e siècle"@en ;
    schema:name "Publicité--États-Unis--Histoire--20e siècle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/social_values_united_states_history_20th_century> # Social values--United States--History--20th century
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2008111575> ;
    schema:name "Social values--United States--History--20th century"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/valeurs_sociales_etats_unis_histoire_20e_siecle> # Valeurs sociales - États-Unis - Histoire - 20e siècle
    a schema:Intangible ;
    schema:name "Valeurs sociales - États-Unis - Histoire - 20e siècle"@en ;
    schema:name "Valeurs sociales--États-Unis--Histoire--20e siècle"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/14463723#Topic/women_in_advertising_united_states_history_20th_century> # Women in advertising--United States--History--20th century
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85147550> ;
    schema:name "Women in advertising--United States--History--20th century"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010118829> # Women consumers--United States
    a schema:Intangible ;
    schema:name "Women consumers--United States"@en ;
    .

<http://id.worldcat.org/fast/1123424> # Social values
    a schema:Intangible ;
    schema:name "Social values"@en ;
    .

<http://id.worldcat.org/fast/1177530> # Women consumers
    a schema:Intangible ;
    schema:name "Women consumers"@en ;
    .

<http://id.worldcat.org/fast/1177809> # Women in advertising
    a schema:Intangible ;
    schema:name "Women in advertising"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
    schema:name "Advertising"@en ;
    .

<http://viaf.org/viaf/16575346> # Daniel Delis Hill
    a schema:Person ;
    schema:familyName "Hill" ;
    schema:givenName "Daniel Delis" ;
    schema:name "Daniel Delis Hill" ;
    .

<http://worldcat.org/isbn/9780814208908>
    a schema:ProductModel ;
    schema:isbn "0814208908" ;
    schema:isbn "9780814208908" ;
    .


Content-negotiable representations

Close Window

กรุณาลงชื่อเข้าสู่ระบบ WorldCat 

ยังไม่มีบัญชีผู้ใช้? คุณสามารถสร้างได้อย่างง่ายดาย สร้างบัญชีผู้ใช้ฟรี.