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Advertising to the American woman, 1900-1999

Author: Daniel Delis Hill
Publisher: Columbus, OH : Ohio State University Press, 2002.
Edition/Format:   Print book : English
Database:WorldCat
Summary:
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Daniel Delis Hill
ISBN: 0814208908 9780814208908
OCLC Number: 905790269
Description: XI, 329 p. : ill. ; 29 cm.
Responsibility: Daniel Delis Hill.

Abstract:

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

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