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Advertising today

Author: Warren Berger
Publisher: London : Phaidon, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of  Read more...
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Genre/Form: History
Pictorial works
Ouvrages illustrés
Additional Physical Format: Online version:
Berger, Warren.
Advertising today.
London : Phaidon, 2001
(OCoLC)695911649
Document Type: Book
All Authors / Contributors: Warren Berger
ISBN: 071483923X 9780714839233 0714843873 9780714843872
OCLC Number: 46650034
Description: 512 pages : illustrations (some color), portraits (some color) ; 30 cm
Contents: Introduction : why advertising matters, honestly --
When ads got smart --
A new visual language emerges --
The cinematic new wave of commercials --
Nike and the postmodern ad revolution --
The rise of "oddvertising" --
Pushing the limits --
The faces of advertising --
Advertising as an agent of social change --
The new commandments --
Dreams of cream --
The new global hot spots --
Guerilla advertising : taking it to the streets --
The next wave.
Responsibility: Warren Berger.

Abstract:

A thematic overview of the development of advertising worldwide.  Read more...

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'Browsing through this facinating book will certainly evoke memories as products and their slogans are revealed.' (County Times, Welshpool) 'With more gorgeous images than you can shake a stick at, Read more...

 
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   schema:reviewBody ""More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising - including Italy's Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Bogle Hegarty, creator of world-famous Levi's ads. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us. Included are more than 400 advertisements originally seen in a wide range of media - print, television, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, stenciled sidewalks) can act as a surface for promoting a product."--Jacket." ;
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