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Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m

Author: Richard Storey; World Advertising Research Centre.; Institute of Practitioners in Advertising.
Publisher: Henley-on-Thames : World Advertising Research Center, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Includes the prize-winning entries from the IPA Effectiveness Awards 2007, this text looks at some of the most successful campaigns from the last 12 months.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Richard Storey; World Advertising Research Centre.; Institute of Practitioners in Advertising.
ISBN: 9781841162058 1841162051
OCLC Number: 220014617
Notes: Published in association with the IPA.
Includes DVD in pocket attached to inside front cover.
Description: xxix, 334 pages : illustrations (some color) ; 26 cm + 1 DVD
Responsibility: edited and introduced by Richard Storey.

Abstract:

Includes the prize-winning entries from the IPA Effectiveness Awards 2007, this text looks at some of the most successful campaigns from the last 12 months.

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