Find a copy in the library
Finding libraries that hold this item...
|Material Type:||Juvenile audience|
|All Authors / Contributors:||
|ISBN:||9780737747515 9780737747522 073774751X 0737747528|
|Description:||207 p. : ill. ; 23 cm.|
|Contents:||pt. 1. Is advertising harmful? --
Advertising benefits consumers / Winston Fletcher --
Advertising is too pervasive / Lucas Conley --
Many advertisements are sexist / Portia --
Many allegedly sexist advertisements were created by women / Joy Parks --
Cause marketing is beneficial / Richard Westlund --
Cause marketing is not beneficial / Anne Kingston --
pt. 2. Does advertising exploit children? --
Advertising is harmful to children / Diane E. Levin --
The fears of advertising's effects on children are exaggerated / Karen Sternheimer --
Children are overexposed to alcohol advertising / David Jernigan --
Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin --
pt. 3. Should political advertising be reformed? --
Political advertising is becoming increasingly negative / June Kronholz --
Negative political advertising is necessary / David Mark --
Candidates should be given free airtime / Marj Halperin --
Candidates should not be given free airtime / Bob Priddy --
pt. 4. What is the future of advertising? --
Advertising is failing / Douglas Haddow --
The future of advertising is the internet / Alison Overholt --
Product placement is becoming more sophisticated / Brian Stelter --
Product placement is becoming too ubiquitous / Alicia Rebensdorf.
|Series Title:||Opposing viewpoints series (Unnumbered)|
|Responsibility:||Roman Espejo, book editor.|
- Advertising -- Moral and ethical aspects -- Juvenile literature.
- Advertising -- Social aspects -- Juvenile literature.
- Advertising -- Moral and ethical aspects.
- Advertising -- Social aspects.