omitir hasta el contenido
Advertising Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Advertising

Autor: Roman Espejo
Editorial: Detroit : Greenhaven Press, ©2010.
Serie: Opposing viewpoints series (Unnumbered)
Edición/Formato:   Libro : Público juvenil : Inglés (eng)
Base de datos:WorldCat
Resumen:
This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement.
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Género/Forma: Juvenile works
Juvenile literature
Tipo de material: Público juvenil
Tipo de documento: Libro/Texto
Todos autores / colaboradores: Roman Espejo
ISBN: 9780737747515 9780737747522 073774751X 0737747528
Número OCLC: 441154649
Descripción: 207 p. : ill. ; 23 cm.
Contenido: pt. 1. Is advertising harmful? --
Advertising benefits consumers / Winston Fletcher --
Advertising is too pervasive / Lucas Conley --
Many advertisements are sexist / Portia --
Many allegedly sexist advertisements were created by women / Joy Parks --
Cause marketing is beneficial / Richard Westlund --
Cause marketing is not beneficial / Anne Kingston --
pt. 2. Does advertising exploit children? --
Advertising is harmful to children / Diane E. Levin --
The fears of advertising's effects on children are exaggerated / Karen Sternheimer --
Children are overexposed to alcohol advertising / David Jernigan --
Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin --
pt. 3. Should political advertising be reformed? --
Political advertising is becoming increasingly negative / June Kronholz --
Negative political advertising is necessary / David Mark --
Candidates should be given free airtime / Marj Halperin --
Candidates should not be given free airtime / Bob Priddy --
pt. 4. What is the future of advertising? --
Advertising is failing / Douglas Haddow --
The future of advertising is the internet / Alison Overholt --
Product placement is becoming more sophisticated / Brian Stelter --
Product placement is becoming too ubiquitous / Alicia Rebensdorf.
Título de la serie: Opposing viewpoints series (Unnumbered)
Responsabilidad: Roman Espejo, book editor.

Resumen:

This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement.

Reseñas

Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.
Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


<http://www.worldcat.org/oclc/441154649>
library:oclcnum"441154649"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:audience
schema:contributor
schema:copyrightYear"2010"
schema:datePublished"2010"
schema:description"pt. 1. Is advertising harmful? -- Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- pt. 2. Does advertising exploit children? -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- pt. 3. Should political advertising be reformed? -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- pt. 4. What is the future of advertising? -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf."@en
schema:description"This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/326737498>
schema:genre"Juvenile works"@en
schema:inLanguage"en"
schema:isPartOf
schema:name"Advertising"@en
schema:numberOfPages"207"
schema:publication
schema:publisher
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.