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Advertising

著者: Roman Espejo
出版商: Detroit : Greenhaven Press, ©2010.
丛书: Opposing viewpoints series (Unnumbered)
版本/格式:   图书 : 少年观众 : 英语
数据库:WorldCat
提要:
This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement.
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类型/形式: Juvenile works
Juvenile literature
材料类型: 少年观众
文件类型:
所有的著者/提供者: Roman Espejo
ISBN: 9780737747515 9780737747522 073774751X 0737747528
OCLC号码: 441154649
描述: 207 p. : ill. ; 23 cm.
内容: pt. 1. Is advertising harmful? --
Advertising benefits consumers / Winston Fletcher --
Advertising is too pervasive / Lucas Conley --
Many advertisements are sexist / Portia --
Many allegedly sexist advertisements were created by women / Joy Parks --
Cause marketing is beneficial / Richard Westlund --
Cause marketing is not beneficial / Anne Kingston --
pt. 2. Does advertising exploit children? --
Advertising is harmful to children / Diane E. Levin --
The fears of advertising's effects on children are exaggerated / Karen Sternheimer --
Children are overexposed to alcohol advertising / David Jernigan --
Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin --
pt. 3. Should political advertising be reformed? --
Political advertising is becoming increasingly negative / June Kronholz --
Negative political advertising is necessary / David Mark --
Candidates should be given free airtime / Marj Halperin --
Candidates should not be given free airtime / Bob Priddy --
pt. 4. What is the future of advertising? --
Advertising is failing / Douglas Haddow --
The future of advertising is the internet / Alison Overholt --
Product placement is becoming more sophisticated / Brian Stelter --
Product placement is becoming too ubiquitous / Alicia Rebensdorf.
丛书名: Opposing viewpoints series (Unnumbered)
责任: Roman Espejo, book editor.

摘要:

This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement.

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