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Advertising

Author: Catherine Chambers
Publisher: Oxford : Heinemann Library, ©2001.
Series: Behind media.
Edition/Format:   Print book : Juvenile audience : EnglishView all editions and formats
Summary:
Discusses advertising, focusing on how a jeans manufactuer might put together an ad campaign. Looks at the benefits of advertising, the types of people targeted, ethical issues, the use of different media (including hoardings, tv and radio commercials, and websites), the people involved and the skills they require, and, the role of new technology. Suggested level: primary, intermediate, junior secondary.
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Genre/Form: Juvenile works
Juvenile literature
Material Type: Juvenile audience
Document Type: Book
All Authors / Contributors: Catherine Chambers
ISBN: 0431114501 9780431114507 0431114552 9780431114552
OCLC Number: 45406178
Notes: Includes index.
Description: 48 pages : color illustrations ; 28 cm.
Series Title: Behind media.
Responsibility: Catherine Chambers.

Abstract:

This title considers the popular medium of advertising, and explores how examples of the medium are made, from concept to finished product. It gives an insight into finance, the key people,  Read more...

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