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Advertising's affective qualities and consumer response

Author: Alvin J Silk; Terry G Vavra
Publisher: Cambridge, Mass. : Marketing Science Institute, 1974.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Alvin J Silk; Terry G Vavra
OCLC Number: 1602800
Notes: "Working paper."
"Preliminary research report."
Description: 58 pages ; 28 cm
Responsibility: by Alvin J. Silk and Terry Vavra.

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