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Advocacy : championing ideas and influencing others

Auteur: John A Daly
Uitgever: New Haven : Yale University Press, ©2011.
Editie/Formaat:   Boek : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  Meer lezen...
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Details

Soort document: Boek
Alle auteurs / medewerkers: John A Daly
ISBN: 9780300175073 0300175078 9780300167757 030016775X 9780300188134 0300188137
OCLC-nummer: 670481417
Beschrijving: 387 p. ; 25 cm.
Inhoud: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
Verantwoordelijkheid: John A. Daly.

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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  Meer lezen...

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Selected as a "Choice" Outstanding Academic 2012 Title for Business Management and Labor within the Social and Behavioral Sciences category.--Outstanding Academic Title"Choice" (05/22/2013)

 
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