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Advocacy : championing ideas and influencing others

Autor: John A Daly
Editora: New Haven : Yale University Press, ©2011.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  Ler mais...
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Tipo de Documento: Livro
Todos os Autores / Contribuintes: John A Daly
ISBN: 9780300175073 0300175078 9780300167757 030016775X 9780300188134 0300188137
Número OCLC: 670481417
Descrição: 387 pages ; 25 cm
Conteúdos: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
Responsabilidade: John A. Daly.

Resumo:

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  Ler mais...

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"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented... This book is certainly a critical piece of scholarship for the Ler mais...

 
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