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Advocacy : championing ideas and influencing others

Author: John A Daly
Publisher: New Haven : Yale University Press, [2011] ©2011
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Daly, John A. (John Augustine), 1952-
Advocacy.
New Haven : Yale University Press, ©2011
(DLC) 2011008294
(OCoLC)670481417
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John A Daly
ISBN: 9780300175073 0300175078
OCLC Number: 750192965
Description: 1 online resource (387 pages)
Contents: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
Responsibility: John A. Daly.
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Abstract:

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  Read more...

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Winner of the 2012 Diamond Anniversary Book Award, as given by the National Communication AssociationSelected as a Choice Outstanding Academic 2012 Title for Business Management and Labor within the Read more...

 
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