omitir hasta el contenido
Advocacy : championing ideas and influencing others Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Advocacy : championing ideas and influencing others

Autor: John A Daly
Editorial: New Haven : Yale University Press, ©2011.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  Leer más
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: John A Daly
ISBN: 9780300175073 0300175078 9780300167757 030016775X 9780300188134 0300188137
Número OCLC: 670481417
Descripción: 387 pages ; 25 cm
Contenido: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
Responsabilidad: John A. Daly.

Resumen:

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  Leer más

Reseñas

Reseñas editoriales

Resumen de la editorial

"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented... This book is certainly a critical piece of scholarship for the Leer más

 
Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.

Materiales similares

Temas relacionados:(15)

Listas de usuarios con este material (3)

Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


<http://www.worldcat.org/oclc/670481417>
library:oclcnum"670481417"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:copyrightYear"2011"
schema:creator
schema:datePublished"2011"
schema:description"The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way."@en
schema:description"When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/686284049>
schema:inLanguage"en"
schema:name"Advocacy : championing ideas and influencing others"@en
schema:publication
schema:publisher
schema:workExample
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.