aller au contenu
Advocacy : championing ideas and influencing others Aperçu de cet ouvrage
FermerAperçu de cet ouvrage
Vérification...

Advocacy : championing ideas and influencing others

Auteur : John A Daly
Éditeur : New Haven : Yale University Press, ©2011.
Édition/format :   Livre imprimé : EnglishVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  Lire la suite...
Évaluation :

(pas encore évalué) 0 avec des critiques - Soyez le premier.

Sujets
Plus comme ceci

 

Trouver un exemplaire dans la bibliothèque

&AllPage.SpinnerRetrieving; Recherche de bibliothèques qui possèdent cet ouvrage...

Détails

Format : Book
Tous les auteurs / collaborateurs : John A Daly
ISBN : 9780300175073 0300175078 9780300167757 030016775X 9780300188134 0300188137
Numéro OCLC : 670481417
Description : 387 pages ; 25 cm
Contenu : The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
Responsabilité : John A. Daly.

Résumé :

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  Lire la suite...

Critiques

Critiques éditoriales

Synopsis de l’éditeur

"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented... This book is certainly a critical piece of scholarship for the Lire la suite...

 
Critiques d’utilisateurs
Récupération des critiques de GoodReads...
Récuperation des critiques DOGObooks…

Étiquettes

Soyez le premier.

Ouvrages semblables

Sujets associés :(17)

Listes d’utilisateurs dans lesquelles cet ouvrage apparaît (4)

Confirmez cette demande

Vous avez peut-être déjà demandé cet ouvrage. Veuillez sélectionner OK si vous voulez poursuivre avec cette demande quand même.

Données liées


Primary Entity

<http://www.worldcat.org/oclc/670481417> # Advocacy : championing ideas and influencing others
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "670481417" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/686284049#Place/new_haven> ; # New Haven
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ctu> ;
    schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
    schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/communication> ; # Communication
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/relations_humaines> ; # Relations humaines
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/wissensproduktion> ; # Wissensproduktion
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/markenpolitik> ; # Markenpolitik
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/creativite> ; # Créativité
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/kommunikation> ; # Kommunikation
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/sozialer_kontakt> ; # Sozialer Kontakt
    schema:about <http://dewey.info/class/302.2/e22/> ;
    schema:about <http://id.worldcat.org/fast/1122562> ; # Social interaction
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/marknadskommunikation> ; # Marknadskommunikation
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/wissensvermittlung> ; # Wissensvermittlung
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/social_interaktion> ; # Social interaktion
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/wissensmanagement> ; # Wissensmanagement
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/influence_sociale> ; # Influence sociale
    schema:about <http://experiment.worldcat.org/entity/work/data/686284049#Topic/assertivite> ; # Assertivité
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2011" ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/686284049#Person/daly_john_a_john_augustine_1952> ; # John Augustine Daly
    schema:datePublished "2011" ;
    schema:description "The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way."@en ;
    schema:description "When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/686284049> ;
    schema:inLanguage "en" ;
    schema:name "Advocacy : championing ideas and influencing others"@en ;
    schema:productID "670481417" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/670481417#PublicationEvent/new_haven_yale_university_press_2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/686284049#Agent/yale_university_press> ; # Yale University Press
    schema:workExample <http://worldcat.org/isbn/9780300167757> ;
    schema:workExample <http://worldcat.org/isbn/9780300175073> ;
    schema:workExample <http://worldcat.org/isbn/9780300188134> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/670481417> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/686284049#Agent/yale_university_press> # Yale University Press
    a bgn:Agent ;
    schema:name "Yale University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Person/daly_john_a_john_augustine_1952> # John Augustine Daly
    a schema:Person ;
    schema:birthDate "1952" ;
    schema:familyName "Daly" ;
    schema:givenName "John Augustine" ;
    schema:givenName "John A." ;
    schema:name "John Augustine Daly" ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/influence_sociale> # Influence sociale
    a schema:Intangible ;
    schema:name "Influence sociale"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/marknadskommunikation> # Marknadskommunikation
    a schema:Intangible ;
    schema:name "Marknadskommunikation"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/relations_humaines> # Relations humaines
    a schema:Intangible ;
    schema:name "Relations humaines"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/social_interaktion> # Social interaktion
    a schema:Intangible ;
    schema:name "Social interaktion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/wissensmanagement> # Wissensmanagement
    a schema:Intangible ;
    schema:name "Wissensmanagement"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/wissensproduktion> # Wissensproduktion
    a schema:Intangible ;
    schema:name "Wissensproduktion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/686284049#Topic/wissensvermittlung> # Wissensvermittlung
    a schema:Intangible ;
    schema:name "Wissensvermittlung"@en ;
    .

<http://id.worldcat.org/fast/1122562> # Social interaction
    a schema:Intangible ;
    schema:name "Social interaction"@en ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
    schema:name "Communication in marketing"@en ;
    .

<http://worldcat.org/isbn/9780300167757>
    a schema:ProductModel ;
    schema:isbn "030016775X" ;
    schema:isbn "9780300167757" ;
    .

<http://worldcat.org/isbn/9780300175073>
    a schema:ProductModel ;
    schema:isbn "0300175078" ;
    schema:isbn "9780300175073" ;
    .

<http://worldcat.org/isbn/9780300188134>
    a schema:ProductModel ;
    schema:isbn "0300188137" ;
    schema:isbn "9780300188134" ;
    .


Content-negotiable representations

Fermer la fenêtre

Veuillez vous identifier dans WorldCat 

Dont have an account? You can easily créez un compte gratuit.