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Advocacy : championing ideas and influencing others

著者: John A Daly
出版: New Haven : Yale University Press, ©2011.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  続きを読む
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ドキュメントの種類: 図書
すべての著者/寄与者: John A Daly
ISBN: 9780300175073 0300175078 9780300167757 030016775X 9780300188134 0300188137
OCLC No.: 670481417
物理形態: 387 pages ; 25 cm
コンテンツ: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
責任者: John A. Daly.

概要:

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  続きを読む

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"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented... This book is certainly a critical piece of scholarship for the 続きを読む

 
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