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Advocacy : championing ideas and influencing others

저자: John A Daly
출판사: New Haven : Yale University Press, ©2011.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is  더 읽기…
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문서 형식:
모든 저자 / 참여자: John A Daly
ISBN: 9780300175073 0300175078 9780300167757 030016775X 9780300188134 0300188137
OCLC 번호: 670481417
설명: 387 pages ; 25 cm
내용: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
책임: John A. Daly.

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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. If the best idea is yours, how can you increase the  더 읽기…

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"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented... This book is certainly a critical piece of scholarship for the 더 읽기…

 
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