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Advocacy : championing ideas & influencing others

Author: John A Daly
Publisher: New Haven : Yale University Press, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. This title explains in how to transform ideas into  Read more...

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Document Type: Book
All Authors / Contributors: John A Daly
ISBN: 9780300175073 0300175078 9780300167757 030016775X
OCLC Number: 777930057
Description: vi, 387 p. ; 24 cm
Contents: The politics of ideas --
Communicate your idea with impact --
Frame your message --
Build your reputation, create a brand --
Form alliances --
Your idea is only as good as its story --
Who's making the decision? --
Network! --
Timing is everything --
Create persuasive messages --
Make the idea matter --
Make a memorable case --
Demonstrate confidence --
Steer meetings your way.
Other Titles: Championing ideas and influencing others
Responsibility: John A. Daly.

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"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the Read more...

 
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