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Advocating archives : an introduction to public relations for archivists

Author: Elsie Freeman Finch
Publisher: Lanham, Md. : Society of American Archivists and the Scarecrow Press, 2003.
Edition/Format:   Print book : English : 1st pbk. edView all editions and formats
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Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical  Read more...

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Document Type: Book
All Authors / Contributors: Elsie Freeman Finch
ISBN: 0810829355 9780810829350 0810847736 9780810847736
OCLC Number: 52612514
Description: iv, 195 pages : illustrations ; 28 cm
Contents: Talking to the angel: beginning your public relations program / Elsie Freeman Finch and Paul Conway --
Money talk: an introduction to private sector fund raising for archives / Judy P. Hohmann --
In print, on air: working with the media / Megan Sniffen-Marinoff --
Modest proposals: marketing Ideas for the expansionist archives / Philip F. Mooney --
Anniversaries: a framework for planning public programs / Timothy L. Ericson --
Volunteers and friends: recruitment, management, and satisfaction / Audray Bateman Randle --
Troubleshooting / James Bressor and Julie Bressor --
Studies in public relations. Politicians and the press in the archives: Milwaukee / Matt Blessing ; The Pope and the archives: archival public Image / James M. O'Toole ; One in a hundred years: the centennial opportunity / Michael F. Kohl --
Appendices. Working with the media ; Fund raising ; Planning special events ; Volunteers.
Responsibility: Elsie Freeman Finch, editor.

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...the volume is firmly focused on outreach in the context of archives...public relations is presented not as an optional add-on to the core functions of acquisition and preservation but as a core Read more...

 
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