skip to content
Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers Preview this item
ClosePreview this item
Checking...

Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers

Author: Philippe Malaval; Christophe Bénaroya
Publisher: Boston : Kluwer Academic Publishers, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Philippe Malaval; Christophe Bénaroya
ISBN: 1402071515 9781402071515
OCLC Number: 51804671
Description: xviii, 536 pages : illustrations ; 24 cm
Contents: Ch. 1. Marketing in the Aeronautics and Space Industry --
Ch. 2. The Individual and Organizational Purchase --
Ch. 3. Business Marketing Intelligence --
Ch. 4. Market Segmentation and Positioning --
Ch. 5. Marketing and Sales Action Plan --
Ch. 6. Innovation and Product Management --
Ch. 7. Marketing of Services --
Ch. 8. Pricing Policy --
Ch. 9. Selecting Distribution Channels and Sales Team Management --
Ch. 10. Project Marketing --
Ch. 11. Communication Policy --
Ch. 12. Selecting Media --
Ch. 13. Brand Management --
Ch. 14. Building loyalty: Maintenance, Customer Training and Offsets --
Ch. 15. Alliance Strategies.
Other Titles: Marketing aéronautique et spatial.
Responsibility: by Philippe Malaval and Christophe Bénaroya.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/51804671> # Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers
    a schema:CreativeWork, schema:Book ;
   bgn:translationOfWork <http://www.worldcat.org/title/-/oclc/51804671#CreativeWork/unidentifiedOriginalWork> ; # Marketing aéronautique et spatial.
   library:oclcnum "51804671" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/aeronautica_administracion> ; # Aeronáutica--Administración
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/aeronautique_appareils_et_materiel_commercialisation_gestion> ; # Aéronautique--Appareils et matériel--Commercialisation--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/kunstmatige_satellieten> ; # Kunstmatige satellieten
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/luchtvaartmaatschappijen> ; # Luchtvaartmaatschappijen
   schema:about <http://id.worldcat.org/fast/798631> ; # Aerospace industries
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/luchthavens> ; # Luchthavens
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/industria_aeroespacial> ; # Industria aeroespacial
   schema:about <http://id.loc.gov/authorities/subjects/sh85001423> ; # Aerospace industries
   schema:about <http://id.worldcat.org/fast/1127744> ; # Space industrialization
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/industries_aerospatiales> ; # Industries aérospatiales
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Place/espace_extra_atmospherique> ; # Espace extra-atmosphérique
   schema:about <http://experiment.worldcat.org/entity/work/data/2288343339#Topic/aeronautics_equipment_and_supplies_marketing_management> ; # Aeronautics--Equipment and supplies--Marketing--Management
   schema:about <http://dewey.info/class/629.10688/e21/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85125939> ; # Space industrialization
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/59219486> ; # Christophe Bénaroya
   schema:copyrightYear "2002" ;
   schema:creator <http://viaf.org/viaf/38755326> ; # Philippe Malaval
   schema:datePublished "2002" ;
   schema:description "Ch. 1. Marketing in the Aeronautics and Space Industry -- Ch. 2. The Individual and Organizational Purchase -- Ch. 3. Business Marketing Intelligence -- Ch. 4. Market Segmentation and Positioning -- Ch. 5. Marketing and Sales Action Plan -- Ch. 6. Innovation and Product Management -- Ch. 7. Marketing of Services -- Ch. 8. Pricing Policy -- Ch. 9. Selecting Distribution Channels and Sales Team Management -- Ch. 10. Project Marketing -- Ch. 11. Communication Policy -- Ch. 12. Selecting Media -- Ch. 13. Brand Management -- Ch. 14. Building loyalty: Maintenance, Customer Training and Offsets -- Ch. 15. Alliance Strategies."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2288343339> ; # Marketing aéronautique et spatial.
   schema:inLanguage "en" ;
   schema:name "Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers"@en ;
   schema:productID "51804671" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/51804671#PublicationEvent/boston_kluwer_academic_publishers_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2288343339#Agent/kluwer_academic_publishers> ; # Kluwer Academic Publishers
   schema:workExample <http://worldcat.org/isbn/9781402071515> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA406345> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/51804671> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Agent/kluwer_academic_publishers> # Kluwer Academic Publishers
    a bgn:Agent ;
   schema:name "Kluwer Academic Publishers" ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Place/espace_extra_atmospherique> # Espace extra-atmosphérique
    a schema:Place ;
   schema:name "Espace extra-atmosphérique" ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/aeronautica_administracion> # Aeronáutica--Administración
    a schema:Intangible ;
   schema:name "Aeronáutica--Administración"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/aeronautics_equipment_and_supplies_marketing_management> # Aeronautics--Equipment and supplies--Marketing--Management
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh94008121> ;
   schema:name "Aeronautics--Equipment and supplies--Marketing--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/aeronautique_appareils_et_materiel_commercialisation_gestion> # Aéronautique--Appareils et matériel--Commercialisation--Gestion
    a schema:Intangible ;
   schema:name "Aéronautique--Appareils et matériel--Commercialisation--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/industria_aeroespacial> # Industria aeroespacial
    a schema:Intangible ;
   schema:name "Industria aeroespacial"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/industries_aerospatiales> # Industries aérospatiales
    a schema:Intangible ;
   schema:name "Industries aérospatiales"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/kunstmatige_satellieten> # Kunstmatige satellieten
    a schema:Intangible ;
   schema:name "Kunstmatige satellieten"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/2288343339#Topic/luchtvaartmaatschappijen> # Luchtvaartmaatschappijen
    a schema:Intangible ;
   schema:name "Luchtvaartmaatschappijen"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001423> # Aerospace industries
    a schema:Intangible ;
   schema:name "Aerospace industries"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85125939> # Space industrialization
    a schema:Intangible ;
   schema:name "Space industrialization"@en ;
    .

<http://id.worldcat.org/fast/1127744> # Space industrialization
    a schema:Intangible ;
   schema:name "Space industrialization"@en ;
    .

<http://id.worldcat.org/fast/798631> # Aerospace industries
    a schema:Intangible ;
   schema:name "Aerospace industries"@en ;
    .

<http://viaf.org/viaf/38755326> # Philippe Malaval
    a schema:Person ;
   schema:familyName "Malaval" ;
   schema:givenName "Philippe" ;
   schema:name "Philippe Malaval" ;
    .

<http://viaf.org/viaf/59219486> # Christophe Bénaroya
    a schema:Person ;
   schema:familyName "Bénaroya" ;
   schema:givenName "Christophe" ;
   schema:name "Christophe Bénaroya" ;
    .

<http://worldcat.org/entity/work/id/2288343339> # Marketing aéronautique et spatial.
   schema:name "Marketing aéronautique et spatial." ;
    .

<http://worldcat.org/isbn/9781402071515>
    a schema:ProductModel ;
   schema:isbn "1402071515" ;
   schema:isbn "9781402071515" ;
    .

<http://www.worldcat.org/title/-/oclc/51804671>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/51804671> ; # Aerospace marketing management : manufacturers, OEM, airlines, airports, satellites, launchers
   schema:dateModified "2017-12-25" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/51804671#CreativeWork/unidentifiedOriginalWork> # Marketing aéronautique et spatial.
    a schema:CreativeWork ;
   schema:inLanguage "fr" ;
   schema:name "Marketing aéronautique et spatial." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.