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Aesthetic communication

Author: Ole Thyssen
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2011.
Edition/Format:   Print book : EnglishView all editions and formats

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used  Read more...


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Document Type: Book
All Authors / Contributors: Ole Thyssen
ISBN: 9780230245921 0230245927
OCLC Number: 635463651
Language Note: Translated from the Danish.
Description: xiii, 351 pages : illustrations ; 23 cm
Contents: Machine generated contents note: 1. Organizational Aesthetics --
Introduction: the aesthetic gaze --
Aesthetic examples --
Constancy and variation: the aesthetic relevance --
The aesthetic: an interim conclusion --
The artistic, the erotic and the religious --
The work --
Aesthetic seduction --
The sensed, the imagined and the attuned --
Basic forms of attunedness --
From attunedness to feeling --
The aesthetic management of organizations --
Attunedness and feeling in organizations --
Aesthetics and strategy --
What is aesthetic strategy? --
The external relationship between art and organization --
The inner relationship between aesthetics and organization --
Summary: the distinctive character of aesthetic communication --
Six aesthetic domains --
An aesthetic profile? 2. The Organizational Image --
The authoritative description --
The problem of power --
From singular to plural --
Identity, vision, image: initial remarks --
Branding --
Symbol of totality --
Identity and image: the suspicion of deception --
Identity as an effective illusion --
Mass media --
Reconstruction of the difference between identity and image --
Handling normal ambivalence --
Myth, presentation and vision --
The professional construction of an image --
Transition to rhetoric: symbol and function --
3. Organizational Rhetoric --
A rhetorical problem --
A shift in the balance between reason and rhetoric --
Reason and emotion --
Logos --
Pathos --
Pathos-management --
Ethos --
Ethos or aesthetics? --
The rhetoric of management --
Rhetorical rituals: necessary illusions --
Transition to narratives --
4. Organizational Narratives --
Narrative desire and the desire for narrative --
What is narrative? --
The narrative bond --
The narrative as necessary pattern --
Organization, autopoiesis and narrative: the logic of the concrete --
The narrative as compensation for invisibility and complexity --
Time, space and distortion --
The sophistication of narrative --
The plot --
Narrative and dealing with values --
Organization and narrative --
The product's narratives: an expansion of meaning --
The organization's use of narratives: ten functions --
Transition to design. 5. Organizational design --
Background of the concept of design --
As an introduction: what design does --
Design as 'giving form' --
Form and difference --
Form in society --
The sensed and the imaginary --
Eye and hand --
Pure, decorative and metaphysical design --
Design as aesthetics and as ethics --
Collision of considerations --
Design in organizations --
The invisible, the symbolic and the desired --
Design and image --
Design between variation and constancy --
Transition to advertising --
6. Organizational Advertising --
Omnipresent appeal --
Three theses: desire, imitation, compensation --
The world of advertising --
The rhetoric of advertising images --
The artifice of advertising: some examples --
The rhetoric of advertising text --
Genre, self-reference, autocommunication and second-order advertising --
Luxury and prestige --
Transition to architecture --
7. Organizational Architecture --
The house --
Constancy and variation --
To dwell and to build --
From cave to house --
Architecture as communication --
Denotation and connotation --
The struggle between criteria --
Architecture as rhetoric --
The codes of architecture: identity and symbolism --
The first code: identity --
The second code: symbolism --
The dimensions of meaning --
The interplay of meanings: B & O's headquarters --
8. Conclusion.
Responsibility: Ole Thyssen ; translated from the Danish by Russell Dees.


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