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The aesthetics of merchandise presentation
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The aesthetics of merchandise presentation

Author: Joseph Weishar
Publisher: Cincinnati, Ohio : ST Books, ©2005.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Joseph Weishar
ISBN: 0944094473 9780944094471
OCLC Number: 71153543
Notes: Includes index.
Description: xi, 268 p. : ill. (some col.) ; 29 cm.
Contents: Applied aesthetics: the art of seeing --
Elements of presentation --
Feature presentations and focal points --
Color and lighting --
Changing customer habits --
Overseas --
Kmart --
Shopping entertainment --
Christmas --
Training in academia --
Training professional --
Making a visual presentation --
Wrap-up --
Appendix : Sample quiz ; Letters ; Evaluation checklist ; Seasonal planning calendar.
Other Titles: Merchandise presentation
Responsibility: Joseph Weishar.

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