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Africa rising : how 900 million African consumers offer more than you think

Author: Vijay Mahajan
Publisher: Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Vijay Mahajan
ISBN: 0132763567 9780132763561 0132339420 9780132339421
OCLC Number: 213765772
Description: xii, 260 pages, [16] pages of plates : illustrations (chiefly color), maps (chiefly color) ; 24 cm
Contents: Preface: Consumer safari --
pt. 1. The African opportunity --
Baking bread in Zimbabwe --
Africa is richer than you think --
The power of Africa two --
pt. 2. Realizing the opportunity --
Harnessing the Hanouti: opportunities in organizing the market --
Building Mama Habiba an ice factory: opportunities in infrastructure --
Running with the cheetah generation: opportunities in Africa's youth market --
Hello to Nollywood: opportunities in media and entertainment --
Coming home: opportunities in the African diaspora --
Conclusion: Ubuntu market.
Responsibility: Vijay Mahajan ; with Robert E. Gunther.
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Abstract:

The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remarkable marketplace in all its richness and complexity,  Read more...

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"a revealing primer for businesses hoping to gain a foothold on the continent. Part travelogue, part textbook, part who's who of global businesses operating on the continenet..." - This is Africa Read more...

 
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