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After image : mind-altering marketing

Author: John Grant
Publisher: London : HarperCollinsBusiness, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an  Read more...

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Document Type: Book
All Authors / Contributors: John Grant
ISBN: 0007119496 9780007119493
OCLC Number: 48884688
Description: 224 pages ; 24 cm
Responsibility: by John Grant.

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'John Grant is like an amusement park for your brain. Instead of spouting simple answers, he takes you on breakneck curiosity rides that jolt you into asking better questions. He doesn't tell you Read more...

 
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