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After sixty : marketing to baby boomers reaching their big transition years

Author: Leslie M Harris; Michelle Edelman
Publisher: Ithaca, NY : Paramount Market Pub., 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
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Document Type: Book
All Authors / Contributors: Leslie M Harris; Michelle Edelman
ISBN: 097866020X 9780978660208
OCLC Number: 76275797
Description: xiii, 194 pages : illustrations, maps ; 24 cm
Contents: The marketing generation gap : why leading-edge boomers are starting to hate your marketing / Michelle Edelman --
Standards of living for leading-edge boomers : does the disappearing middle class impact them too? / Theodore L. Reed --
Boomer women : putting the "care" in health care / Anne Devereux and Jennifer Chanowitz --
Baby boomers and fast food : no slowing down / Ron Paul and Rita Negrete --
Wealth with wisdom : serving the needs of aging consumers / Pat Conroy and Ajit Kambil --
Earning, saving, investing, spending, managing money : into the home stretch, or once more around the track? / Sheila Reilly --
The great investment boom / C. Troy Shaver, Jr. --
Retiring the human resource / Owen Jenkins --
Crossing the 60 threshold : how leading-edge boomers will transform the economy / Theodore L. Reed --
Boomer grandparents : a hidden market, until now / Richard J. Anthony, Sr. and Christine Crosby --
Ten industries that aging boomers will transform / Matt Thornhill and John Martin --
Marketing myopia, U.K. style : U.K. companies are ignoring the biggest marketing opportunity of the decade / Dick Stroud.
Responsibility: Leslie M. Harris, Michelle Edelman, editors.

Abstract:

Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

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