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|All Authors / Contributors:||
Yukiyasu Tōgō; William Wartman
|Description:||xi, 260 pages : illustrations ; 24 cm|
ch. 1. The challenge --
ch. 2. Kaizen --
ch. 3. Tremors --
ch. 4. Machinations --
ch. 5. First sales --
ch. 6. Omens --
ch. 7. At the precipice --
ch. 8. Transitions --
ch. 9. Beginning again --
ch. 10. The third generation --
ch. 11. Returning to America --
ch. 12. Smog wars --
ch. 13. Turbulent days --
ch. 14. The circle completed --
ch. 15. Perceptions --
|Responsibility:||Yukiyasu Togo and William Wartman.|
Odds is the incredible saga of how the family of an obscure Japanese textile-machine inventor revolutionized automobile production methods, while building a company that Fortune magazine has called "the best car maker in the world." Improvising such now-famous techniques as kaizen (or continuous improvement) and just-in-time production, and staying one step ahead of insolvency, the company worked incessantly to control costs - foreshadowing today's international business.
Creed. But it wasn't until Toyota - whose early models were often fraught with defects - added total quality-control to its lean production methods that the company found real success with its early Corollas and Coronas. Against All Odds shows how the forces of necessity, fierce domestic competition, and Japanese provincial values combined to influence the development of the third largest auto manufacturer. It takes readers behind the mystery that has always shrouded.
Japanese corporations. There they'll discover the colorful personalities who built Toyota, and who helped to transform a country with a short industrial history into the second capital of the automotive world. This tale of personal determination and family rivalries is played out against the backdrop of Japan's political and economic development - and its relations with the United States. The massive shadow of the U.S. auto makers is omnipresent, teaching Toyota that an.
Underdog in an industry of giants could only succeed by giving customers more than they wanted for less than they expected to pay. Against All Odds is an important book that portrays in very human terms the development of the company most representative of Japan's economic miracle.
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