skip to content
Against all odds : the story of the Toyota Motor Corporation and the family that created it Preview this item
ClosePreview this item
Checking...

Against all odds : the story of the Toyota Motor Corporation and the family that created it

Author: Yukiyasu Tōgō; William Wartman
Publisher: New York : St. Martin's Press, 1993.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
When Toyota introduced its new Lexus luxury cars in the United States in 1989, many experts predicted the line would sell poorly. Although journalists raved about the cars, skeptics insisted Americans would never pay thirty-five thousand dollars for any Japanese car - regardless of its acknowledged quality and value. But Toyota's innovative marketing and obsession with customer satisfaction soon made Lexus the top
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Yukiyasu Tōgō; William Wartman
ISBN: 0312097336 9780312097332
OCLC Number: 28418055
Notes: Includes index.
Description: xi, 260 pages : illustrations ; 24 cm
Contents: Prologue --
ch. 1. The challenge --
ch. 2. Kaizen --
ch. 3. Tremors --
ch. 4. Machinations --
ch. 5. First sales --
ch. 6. Omens --
ch. 7. At the precipice --
ch. 8. Transitions --
ch. 9. Beginning again --
ch. 10. The third generation --
ch. 11. Returning to America --
ch. 12. Smog wars --
ch. 13. Turbulent days --
ch. 14. The circle completed --
ch. 15. Perceptions --
Epilogue --
Index.
Responsibility: Yukiyasu Togo and William Wartman.

Abstract:

When Toyota introduced its new Lexus luxury cars in the United States in 1989, many experts predicted the line would sell poorly. Although journalists raved about the cars, skeptics insisted Americans would never pay thirty-five thousand dollars for any Japanese car - regardless of its acknowledged quality and value. But Toyota's innovative marketing and obsession with customer satisfaction soon made Lexus the top imported luxury car in the United States. Against All.

Odds is the incredible saga of how the family of an obscure Japanese textile-machine inventor revolutionized automobile production methods, while building a company that Fortune magazine has called "the best car maker in the world." Improvising such now-famous techniques as kaizen (or continuous improvement) and just-in-time production, and staying one step ahead of insolvency, the company worked incessantly to control costs - foreshadowing today's international business.

Creed. But it wasn't until Toyota - whose early models were often fraught with defects - added total quality-control to its lean production methods that the company found real success with its early Corollas and Coronas. Against All Odds shows how the forces of necessity, fierce domestic competition, and Japanese provincial values combined to influence the development of the third largest auto manufacturer. It takes readers behind the mystery that has always shrouded.

Japanese corporations. There they'll discover the colorful personalities who built Toyota, and who helped to transform a country with a short industrial history into the second capital of the automotive world. This tale of personal determination and family rivalries is played out against the backdrop of Japan's political and economic development - and its relations with the United States. The massive shadow of the U.S. auto makers is omnipresent, teaching Toyota that an.

Underdog in an industry of giants could only succeed by giving customers more than they wanted for less than they expected to pay. Against All Odds is an important book that portrays in very human terms the development of the company most representative of Japan's economic miracle.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/28418055> # Against all odds : the story of the Toyota Motor Corporation and the family that created it
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "28418055" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2009116452> ; # Automobile industry and trade--Japan--History
   schema:about <http://experiment.worldcat.org/entity/work/data/30732135#Topic/automoviles_industria_y_comercio_japon_historia> ; # Automóviles--Industria y comercio--Japón--Historia
   schema:about <http://dewey.info/class/338.762920952/e20/> ;
   schema:about <http://viaf.org/viaf/124342465> ; # Toyota Jidōsha Kōgyō Kabushiki Kaisha
   schema:about <http://viaf.org/viaf/134300671> ; # Toyota Motor Co.
   schema:about <http://id.worldcat.org/fast/822961> ; # Automobile industry and trade
   schema:about <http://experiment.worldcat.org/entity/work/data/30732135#Topic/automobile_industry_and_trade_japan_history> ; # Automobile industry and trade--Japan--History
   schema:about <http://experiment.worldcat.org/entity/work/data/30732135#Topic/toyota_jidosha_kogyo_kabushiki_kaisha_history> ; # Toyota Jidōsha Kōgyō Kabushiki Kaisha--History
   schema:about <http://experiment.worldcat.org/entity/work/data/30732135#Organization/toyota_jidosha_kogyo_kabushiki_kaisha> ; # Toyota Jidōsha Kōgyō Kabushiki Kaisha.
   schema:about <http://id.worldcat.org/fast/1204082> ; # Japan.
   schema:about <http://experiment.worldcat.org/entity/work/data/30732135#Topic/geschichte> ; # Geschichte
   schema:bookEdition "1st ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/30732135#Person/wartman_william> ; # William Wartman
   schema:creator <http://experiment.worldcat.org/entity/work/data/30732135#Person/togo_yukiyasu_1924> ; # Yukiyasu Tōgō
   schema:datePublished "1993" ;
   schema:description "Odds is the incredible saga of how the family of an obscure Japanese textile-machine inventor revolutionized automobile production methods, while building a company that Fortune magazine has called "the best car maker in the world." Improvising such now-famous techniques as kaizen (or continuous improvement) and just-in-time production, and staying one step ahead of insolvency, the company worked incessantly to control costs - foreshadowing today's international business."@en ;
   schema:description "Creed. But it wasn't until Toyota - whose early models were often fraught with defects - added total quality-control to its lean production methods that the company found real success with its early Corollas and Coronas. Against All Odds shows how the forces of necessity, fierce domestic competition, and Japanese provincial values combined to influence the development of the third largest auto manufacturer. It takes readers behind the mystery that has always shrouded."@en ;
   schema:description "Japanese corporations. There they'll discover the colorful personalities who built Toyota, and who helped to transform a country with a short industrial history into the second capital of the automotive world. This tale of personal determination and family rivalries is played out against the backdrop of Japan's political and economic development - and its relations with the United States. The massive shadow of the U.S. auto makers is omnipresent, teaching Toyota that an."@en ;
   schema:description "Underdog in an industry of giants could only succeed by giving customers more than they wanted for less than they expected to pay. Against All Odds is an important book that portrays in very human terms the development of the company most representative of Japan's economic miracle."@en ;
   schema:description "When Toyota introduced its new Lexus luxury cars in the United States in 1989, many experts predicted the line would sell poorly. Although journalists raved about the cars, skeptics insisted Americans would never pay thirty-five thousand dollars for any Japanese car - regardless of its acknowledged quality and value. But Toyota's innovative marketing and obsession with customer satisfaction soon made Lexus the top imported luxury car in the United States. Against All."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/30732135> ;
   schema:genre "History"@en ;
   schema:inLanguage "en" ;
   schema:name "Against all odds : the story of the Toyota Motor Corporation and the family that created it"@en ;
   schema:productID "28418055" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/28418055#PublicationEvent/new_york_st_martin_s_press_1993> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/30732135#Agent/st_martin_s_press> ; # St. Martin's Press
   schema:workExample <http://worldcat.org/isbn/9780312097332> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/28418055> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Agent/st_martin_s_press> # St. Martin's Press
    a bgn:Agent ;
   schema:name "St. Martin's Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Organization/toyota_jidosha_kogyo_kabushiki_kaisha> # Toyota Jidōsha Kōgyō Kabushiki Kaisha.
    a schema:Organization ;
   schema:name "Toyota Jidōsha Kōgyō Kabushiki Kaisha." ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Person/togo_yukiyasu_1924> # Yukiyasu Tōgō
    a schema:Person ;
   schema:birthDate "1924" ;
   schema:familyName "Tōgō" ;
   schema:givenName "Yukiyasu" ;
   schema:name "Yukiyasu Tōgō" ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Person/wartman_william> # William Wartman
    a schema:Person ;
   schema:familyName "Wartman" ;
   schema:givenName "William" ;
   schema:name "William Wartman" ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Topic/automobile_industry_and_trade_japan_history> # Automobile industry and trade--Japan--History
    a schema:Intangible ;
   schema:name "Automobile industry and trade--Japan--History"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Topic/automoviles_industria_y_comercio_japon_historia> # Automóviles--Industria y comercio--Japón--Historia
    a schema:Intangible ;
   schema:name "Automóviles--Industria y comercio--Japón--Historia"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/30732135#Topic/toyota_jidosha_kogyo_kabushiki_kaisha_history> # Toyota Jidōsha Kōgyō Kabushiki Kaisha--History
    a schema:Intangible ;
   schema:name "Toyota Jidōsha Kōgyō Kabushiki Kaisha--History"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009116452> # Automobile industry and trade--Japan--History
    a schema:Intangible ;
   schema:name "Automobile industry and trade--Japan--History"@en ;
    .

<http://id.worldcat.org/fast/1204082> # Japan.
    a schema:Place ;
   schema:name "Japan." ;
    .

<http://id.worldcat.org/fast/822961> # Automobile industry and trade
    a schema:Intangible ;
   schema:name "Automobile industry and trade"@en ;
    .

<http://viaf.org/viaf/124342465> # Toyota Jidōsha Kōgyō Kabushiki Kaisha
    a schema:Organization ;
   schema:name "Toyota Jidōsha Kōgyō Kabushiki Kaisha" ;
    .

<http://viaf.org/viaf/134300671> # Toyota Motor Co.
    a schema:Organization ;
   schema:name "Toyota Motor Co." ;
    .

<http://worldcat.org/isbn/9780312097332>
    a schema:ProductModel ;
   schema:isbn "0312097336" ;
   schema:isbn "9780312097332" ;
    .

<http://www.worldcat.org/title/-/oclc/28418055>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/28418055> ; # Against all odds : the story of the Toyota Motor Corporation and the family that created it
   schema:dateModified "2016-05-12" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.