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The age curve : how to profit from the coming demographic storm

Author: Kenneth W Gronbach; American Management Association.
Publisher: New York : American Management Association, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Get ready to radically change the way you think about your markets and products. In 'The Age Curve, ' Ken Gronbach will open your eyes to a remarkably simple yet consistently ignored fact: Demographic numbers--more specifically, the size of every generation of comsumers--hold the key to your organization's success"--P. [2] of cover.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kenneth W Gronbach; American Management Association.
ISBN: 9780814401811 0814401813 9780814417942 0814417949
OCLC Number: 220420350
Notes: Includes index.
Description: xvii, 266 p. : ill. ; 24 cm.
Contents: Foreword --
Introduction --
A word from the author --
pt. 1. The parade of generations : why aren't marketers paying attention? --
1. The generational impact on supply and demand --
2. Who are these people? --
3. Bell curves, pies, and your "best customer" --
4. Case study : Detroit, Japan, and the best customers for cars --
pt. 2. The older generations --
5. Silent virtues : a small group with its own impact --
6. Case study : How the "graying of America" myth will take down the assisted-living industry --
pt. 3. The baby boomers : the radical-change generation and its impact on today and tomorrow --
7. The Boomers : mass, money, and motivation --
8. What Boomers will buy --
9. Boomers will not get old --
10. The Boomer economy : of credit cards and gift cards --
11. Of course you can afford it! --
12. Social security and private health care : dead but not buried --
13. Wal-Mart hits a wall, a Great Wall --
14. Media's slow death : the end of marketing as we know it. pt. 4. Generation X : the outsize expectations of a small generation --
15. Quit picking on the Xers! --
16. The cause and effect of a small generation --
17. The X factor : where have all the workers gone? --
18. The Gen X labor shortage and the impact on direct mail --
19. Case study : How Generation X drove motorcycle sales off the cliff --
20. Case study : Planes stuck on the ground: a business traveler's tale --
21. Case study : The death of a discount store --
pt. 5. Generation Y : the giant on the horizon --
22. Stop looking in the rearview mirror! --
23. The great Y ahead : more of everything --
24. Marketing to Generation Y --
25. Case study : No leg to stand on: a Levi's footnote --
26. Schools, taxes, and the future --
27. Generation Y's leading legacy --
pt. 6. The generation impact of social issues --
28. The bigotry is almost gone : a boomer's perspective --
29. Coming to America : melting into the world's melting pot --
30. Macro and micro conclusions --
Appendix A : The older generations --
Appendix B : The baby boomers --
Appendix C : Generation X --
Appendix D : Generation Y --
Index --
About the author.
Responsibility: Kenneth W. Gronbach.
More information:

Abstract:

"Get ready to radically change the way you think about your markets and products. In 'The Age Curve, ' Ken Gronbach will open your eyes to a remarkably simple yet consistently ignored fact: Demographic numbers--more specifically, the size of every generation of comsumers--hold the key to your organization's success"--P. [2] of cover.

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