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The Age Curve : How to Profit from the Coming Demographic Storm.

Author: Kenneth W Gronbach; American Management Association,
Publisher: New York : AMACOM, 2008.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
A myth-breaking book that will redefine who marketers see as their most valuable customers.
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Genre/Form: Electronic books
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Kenneth W Gronbach; American Management Association,
ISBN: 0814417949 9780814417942 0814401813 9780814401811
OCLC Number: 994413051
Language Note: English.
Notes: Description based upon print version of record.
Description: 1 online resource (289 p.)
Contents: FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR;
Other Titles: Age Curve, The

Abstract:

A myth-breaking book that will redefine who marketers see as their most valuable customers.

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