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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/320406359 Title: Age of conversation 2 : why don't they get it? Author: Drew McLellan; Gavin Heaton Publisher: [S.l. : Drew McLellan and Gavin Heaton], 2008. ISBN/ISSN: 9780615264202 0615264204 OCLC:320406359

  
  

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Age of conversation 2 : why don't they get it?

Author:	Drew McLellan; Gavin Heaton
Publisher:	[S.l. : Drew McLellan and Gavin Heaton], 2008.
Edition/Format:	Book : English : [2nd ed.
Summary:	This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.