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Age of propaganda : the everyday use and abuse of persuasion

Author: Anthony R Pratkanis; Elliot Aronson
Publisher: New York : Holt, 2007.
Edition/Format:   Book : English : Rev. ed. 1st Holt pbk. edView all editions and formats
Database:WorldCat
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"A W.H. Freeman/Holt paperback"--T.p. verso.

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Document Type: Book
All Authors / Contributors: Anthony R Pratkanis; Elliot Aronson
ISBN: 0805074031 9780805074031
OCLC Number: 191826573
Notes: "A W.H. Freeman/Holt paperback."
Originally published: 1992.
Description: xv, 416 p. : ill. ; 24 cm.
Contents: Our age of propaganda --
Mysterious influence --
Mindless propaganda, thoughtful persuasion --
The rationalizing animal --
The four stratagems of influence --
Words of influence --
Pictures in our heads --
Saddam Hussein : the Hitler of Baghdad? --
Questionable persuasion --
The power of decoys --
The psychology of factoids --
The credible communicator --
Breakfast of champions, junk food for the self --
How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? --
The manufacture of credibility --
Prizefighter slays eleven with one look : the influence of mass media models --
Packages --
Self-sell --
Naked attics and neighborhood war heroes : on vividness in communication --
Why do they keep repeating the same ads? --
If you have nothing to say--distract them --
If you want to gain an inch, ask for a mile--sometimes! --
Protagoras' ideal : one-sided puffery versus two-sided debate --
The fear appeal --
The granfalloon technique --
Guilt sells --
What is the influence of one flower given? --
The committed heart --
To practice what you preach --
The psychology of scarcity and the mystique of phantoms --
Education or propaganda? --
What is news? --
On the ineffectiveness of information campaigns --
Subliminal sorcery : who is seducing whom? --
Persuasion direct --
How to become a cult leader --
Propaganda in the Third Reich : a case for uncertainty --
Is forewarned forearmed? Or how to really resist propaganda --
What we can do to stop propaganda in its tracks --
Peitho's children.
Responsibility: Anthony R. Pratkanis and Elliot Aronson.

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"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."--"Philadelphia Inquirer""A Read more...

 
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