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The age of responsibility : CSR 2.0 and the new DNA of business

Author: Wayne Visser
Publisher: Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will  Read more...
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Visser, Wayne.
Age of Responsibility.
Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, 2011
(DLC) 2010050390
(OCoLC)610884492
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wayne Visser
ISBN: 9781119970996 1119970997 9781119973386 1119973384 9781119973393 1119973392
OCLC Number: 739838901
Description: 1 online resource (xvii, 389 pages) : illustrations
Contents: pt. I. The call to responsibility. ch. 1. --
Our ability to respond --
pt. II. The ages and stages of CSR. ch. 2. The age of greed --
ch. 3. The age of philanthropy --
ch. 4. --
The age of marketing --
ch. 5. The age of management --
ch. 6. The age of responsibility --
pt. III. The principles of CSR 2.0. ch. 7. The principle of creativity. ch. 8. The principle of scalability --
ch. 9. The principle of responsiveness. ch. 10. The principle of glocality --
ch. 11. The principle of circularity --
pt. IV. Our ability to change. ch. 12. The matrix of change --
ch. 13. Making a difference.
Responsibility: Wayne Visser.

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Praise for The Age of Responsibility "Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed  Read more...

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'The book is thought provoking, insightful and at the same time easy to read a must read. (BalticCSR.wordpress.com, May 2011). this book is tremendously well researched and the main Read more...

 
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