RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 859561647 LA English T1 The age of the platform : how Amazon, Apple, Facebook, and Google have redefined business A1 Simon, Phil,, PB Motion Publishing PP Las Vegas YR 2013 SN 9780982930250 0982930259 AB I. The rise of the platform age -- The Internet: where are we now? -- Platforms: definitions, history, and economics -- II. The gang of four: the leaders of the platform age -- A mere bookstore no more -- Beyond the computer -- The king of social -- From search to ubiquity -- III. Synthesis: understanding the power of the platform -- The DNA: platform components and characteristics -- Gimme the prize! The benefits of platforms -- Slings and arrows: the perils of platforms -- IV: Looking forward -- The candidates: today's emerging platforms -- Coda: a glimpse of what's beyond.