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Ageless marketing : strategies for reaching the hearts & minds of the new customer majority
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Ageless marketing : strategies for reaching the hearts & minds of the new customer majority

Author: David B Wolfe; Robert E Snyder
Publisher: Chicago, IL : Dearborn Trade Pub., ©2003.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David B Wolfe; Robert E Snyder
ISBN: 0793177553 9780793177554
OCLC Number: 52312208
Description: xxi, 359 p. : ill. ; 24 cm.
Contents: An Era of New Rules --
Why Marketing Stopped Working: Doing Less with More --
Statistics Don't Buy --
Second Half Customers Seen through a New Consciousness --
The Nature of Customers --
Nature vs. Nurture: A Marketer's Perspective --
The New S Word in Marketing --
The Biological Roots of Customers' Needs and Behavior --
Seasons of a Customer's Life --
Interlude --
The Psychology of Customer Behavior --
Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life --
Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons --
Connecting With Reality --
Life Satisfaction: The Missing Focus in Marketing --
Family Connections and Complexities --
The Three Lifestyle Stages of Adult Life --
Preparing Landing Sites for Marketing Messages --
Symbols: When a Rose is Not a Rose --
Building Empathetic Bridges --
The Truly Ageless Market.
Responsibility: David B. Wolfe, with Robert E. Snyder.
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