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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52312208 Title: Ageless marketing : strategies for reaching the hearts & minds of the new customer majority Author: David B Wolfe; Robert E Snyder Publisher: Chicago, IL : Dearborn Trade Pub., ©2003. ISBN/ISSN: 0793177553 9780793177554 OCLC:52312208

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Ageless marketing : strategies for reaching the hearts & minds of the new customer majority

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Ageless marketing : strategies for reaching the hearts & minds of the new customer majority

Author:	David B Wolfe; Robert E Snyder
Publisher:	Chicago, IL : Dearborn Trade Pub., ©2003.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Ageless marketing

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	David B Wolfe; Robert E Snyder Find more information about:
ISBN:	0793177553 9780793177554
OCLC Number:	52312208
Description:	xxi, 359 p. : ill. ; 24 cm.
Contents:	An Era of New Rules -- Why Marketing Stopped Working: Doing Less with More -- Statistics Don't Buy -- Second Half Customers Seen through a New Consciousness -- The Nature of Customers -- Nature vs. Nurture: A Marketer's Perspective -- The New S Word in Marketing -- The Biological Roots of Customers' Needs and Behavior -- Seasons of a Customer's Life -- Interlude -- The Psychology of Customer Behavior -- Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life -- Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons -- Connecting With Reality -- Life Satisfaction: The Missing Focus in Marketing -- Family Connections and Complexities -- The Three Lifestyle Stages of Adult Life -- Preparing Landing Sites for Marketing Messages -- Symbols: When a Rose is Not a Rose -- Building Empathetic Bridges -- The Truly Ageless Market.
Responsibility:	David B. Wolfe, with Robert E. Snyder.
More information:	Table of contents Publisher description

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