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The aging consumer : perspectives from psychology and economics

Author: Aimee Leigh Drolet; Norbert Schwarz; Carolyn Yoon
Publisher: New York, NY : Routledge, ©2010.
Series: Marketing and consumer psychology series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical implications of these changes. It is a scholarly approach to an under researched issue; it is likely to be taken by just about any "self respecting" academic library."--Susan Auty, Management School, Lancaster University, U.K.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Aging consumer.
New York, NY : Routledge, ©2010
(DLC) 2009045729
(OCoLC)368024575
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Aimee Leigh Drolet; Norbert Schwarz; Carolyn Yoon
ISBN: 9780203852941 020385294X
OCLC Number: 709782482
Description: 1 online resource (xxi, 301 pages) : illustrations.
Contents: Cognitive psychology and neuroscience of aging / Angela H. Gutchess --
Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder --
Socioemotional selectivity theory : implications for consumer research / Aimee Drolet [and others] --
Aging-related changes in decision making / Ellen Peters --
Do workers prepare rationally for retirement? / Gary Burtless --
New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle, and Melayne M. McInnes --
The aging consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould --
Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole --
Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent --
Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz --
Age-branding / Harry R. Moody and Sanjay Sood --
Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion, and Ryan Yordon.
Series Title: Marketing and consumer psychology series.
Responsibility: edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon.

Abstract:

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. This volume examines the economic and psychological research on how  Read more...

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