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Agricultural marketing

Author: J W Barker
Publisher: Oxford ; New York : Oxford University Press, 1989.
Series: Oxford science publications.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.
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Additional Physical Format: Online version:
Barker, J.W.
Agricultural marketing.
Oxford ; New York : Oxford University Press, 1989
(OCoLC)625219011
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: J W Barker
ISBN: 0198594933 9780198594932 0198594925 9780198594925
OCLC Number: 20168111
Description: ix, 250 pages : illustrations ; 22 cm.
Contents: Introduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing bythe farmer; The marketing of agricultural inputs; Index
Series Title: Oxford science publications.
Responsibility: John Barker.
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Abstract:

Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of  Read more...

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