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Air transportation : a management perspective

Author: J G Wensveen; Alexander T Wells
Publisher: Burlington, VT : Ashgate, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wensveen, J.G.
Air transportation.
Burlington, VT : Ashgate, 2007
(DLC) 2007930947
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: J G Wensveen; Alexander T Wells
ISBN: 1281893781 9781281893789 9780754684749 0754684741 0754671658 9780754671657 0754671712 9780754671718
OCLC Number: 648339925
Description: 1 online resource (xxi, 568 pages) : illustrations
Contents: Cover; Contents; About the Author; Preface; Acknowledgments; PART ONE: AN INTRODUCTION TO AIR TRANSPORT; 1 Aviation: An Overview; Introduction; The Aerospace Industry; The Air Transportation Industry; 2 Historical Perspective; Introduction; The Formative Period: 1918-1938; The Growth Years: 1938-1958; Maturity --
Jets Arrive: 1958-1978; Economic Developments Prior to Deregulation; Federal Legislation and the Airlines; Postderegulation Evolution; General Aviation; 3 Air Transportation: Regulators and Associations; Introduction; The Department of Transportation. The Federal Aviation AdministrationThe Transportation Security Administration; The National Transportation Safety Board; Major Aviation Associations; 4 The General Aviation Industry; Introduction; General Aviation Statistics; The General Aviation Support Industry; The Available Market --
The Users; PART TWO: STRUCTURE AND ECONOMICS OF AIRLINES; 5 The Airline Industry; Introduction; Structure of the Airline Industry; Major and National Carriers; Regional Carriers; Airline Statistics; Airline Certification; Data Collection by the DOT; Industry Agreements. Traffic and Financial Highlights: 1960-20056 Economic Characteristics of the Airlines; Introduction; The Airlines as Oligopolists; Other Unique Economic Characteristics; The Significance of Airline Passenger Load Factors; PART THREE: MANAGERIAL ASPECTS OF AIRLINES; 7 Airline Management and Organization; Introduction; Management; The New Corporate Structure; Functions of Management; Organization; The Organizational Chart; Staff Departments; Line Departments; 8 Forecasting Methods; Introduction; The Purpose of Forecasting; Forecasting Methods; 9 Airline Passenger Marketing; Introduction. Development of the Marketing ConceptThe Marketing Mix; The Consumer-oriented Marketing Concept; Marketing Strategies Since Deregulation; 10 Airline Pricing, Demand, and Output Determination; Introduction; The Trend in Domestic Passenger Airfares; Pricing and Demand; No-frills Airfare and Survey Warfare; Types of Passenger Fares; The Pricing Process; Airline Costs; Pricing and Output Determination; 11 Air Cargo; Introduction; Historical Overview; Air Cargo Today; The Future; The Market for Air Freight; Types of Air Freight Rates; Special Air Freight Services. Factors Affecting Air Freight Rates12 Principles of Airline Scheduling; Introduction; The Mission of Scheduling; Equipment Maintenance; Flight Operations and Crew Scheduling; Ground Operations and Facility Limitations; Schedule Planning and Coordination; Equipment Assignment and Types of Schedules; Hub-and-Spoke Scheduling; Data Limitations in Airline Scheduling; 13 Fleet Planning: The Aircraft Selection Process; Introduction; Factors in Fleet Planning; Design and Development --
The Manufacturer's Viewpoint; The Fleet-planning Process; The Decision to Upgrade or Replace.
Responsibility: John G. Wensveen.

Abstract:

Offers a comprehensive introduction to the theory and practice of air transportation management. This book contains material on airline passenger marketing, labor relations, financing and heightened  Read more...

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